Eco-warrior chic! Supermodel Amber Valletta chosen as the new face of H&M's sustainable Conscious collection

By Sadie Whitelocks

PUBLISHED: 17:29 EST, 12 December 2013 | UPDATED: 17:43 EST, 12 December 2013

With a passion for sustainability and a house decked out with solar panels, Amber Valletta is the perfect choice to front H&M's eco-friendly Conscious collection.

The California-based model and actress, 39, will promote the retailer's 2014 womenswear line via a global advertising campaign.

Behind-the-scenes footage from the campaign photoshoot - uploaded to YouTube yesterday - offers a sneak-peek of the items set for sale.

Natural beauty: Amber Valletta has been announced as the new face of H&M's sustainable Conscious collection

Natural beauty: Amber Valletta has been announced as the new face of H&M;'s sustainable Conscious collection - the 2014 offerings will go on sale next April

In one frame Ms Valletta is seen wearing a summery orange loose-fitted dress and in another clip, a high-collar embellished blouse.

Materials such as organic cotton, hemp and recycled textiles were used to craft the pieces. They will be available on the H&M website and in stores from April 10 2014 onwards.

 

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Commenting on her latest modeling assignment, Ms Valletta said in a press release: 'I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability.

'This collection shows that you can be as mindful about people and the environment as fashion conscious.

Perfect match: Ms Valetta says she's very excited to work with the H&M Conscious campaign, because 'we share the same values about sustainability'

Perfect match: Ms Valletta says she's very excited to work with the H&M; Conscious campaign, because 'we share the same values about sustainability'

hennesandmauritz
hennesandmauritz

Eco-chic: H&M describes the pieces in its 2014 Conscious collection as 'flamenco meets Bohemia'

'I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore.'

H&M worked with the London-based sustainable fashion and design think tank, Ever Manifesto, to craft 'dramatic' and 'intricately detailed' pieces, described as 'flamenco meets Bohemia.'

It isn't the first eco-friendly fashion project, mother-of-one, Ms Valletta has worked on this year.

This summer she teamed up with Yoox.com to launch Master & Muse, a collection of 200 eco-friendly pieces that range from hats to handbags to sweaters to jewelry.

Sustainability advocate: Ms Valletta has even decked out her California home with solar panels

Sustainability advocate: Ms Valletta has even decked out her California home with solar panels

She follows in the footsteps of Vanessa Paradis as the new face of H&M's Conscious line.

Last February, the retailer boosted recognition of the collection by dressing Michelle Williams in a gown from the line for the BAFTA Awards.

Les Miserables star Amanda Seyfried also wore an outfit from label to a London film premiere in October 2012.

The clothing line, which includes menswear and childrenswear, is part of H&M’s 'ongoing commitment to a more sustainable fashion future.'

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For a second I thought she was Kristin Scott-Thomas! And that is not a good thing for Amber....

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Is she 'conscious' that their clothes can tend to fall apart a week after you buy them?

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That's quality sarcasm.

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I guess my definition of "supermodel" and DM's are two entirely different things. This woman looks at best, pretty enough to grace a door-to-door flyer advertizing pest control services in my neighorhood. I guess that H&M; are doing the recycle thing too - as in recycle aging "supermodels", sustainability of past their prime "supermodels"...

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She is gorgeous but I thought H&M; marketed to a much younger audience.

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I remember when her and her friend Shalom graced the various pages in Vogue and Harper's Bazaar. It was the mid 90s during the whole 'heroin chick' phase. I must say that Amber has aged badly, she looks way older than her 39 years of age.

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Is she not in Revenge?

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She is in Revenge, yes. She also played Allegra Cole in Hitch, with Will Smith.

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Try focusing the camera .

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I think these are just screenshots taken from video, not the actual photos from the campaign. At least I hope so.

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Still beautiful.

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Um, 39? I think not. Try 49.

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a great choice, so much better when the person involved has a genuine passion for the cause

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