show ad

Eco-warrior chic! Supermodel Amber Valletta chosen as the new face of H&M's sustainable Conscious collection

PUBLISHED: 17:29 EST, 12 December 2013 | UPDATED: 17:43 EST, 12 December 2013

View
comments

With a passion for sustainability and a house decked out with solar panels, Amber Valletta is the perfect choice to front H&M's eco-friendly Conscious collection.

The California-based model and actress, 39, will promote the retailer's 2014 womenswear line via a global advertising campaign.

Behind-the-scenes footage from the campaign photoshoot - uploaded to YouTube yesterday - offers a sneak-peek of the items set for sale.

Natural beauty: Amber Valletta has been announced as the new face of H&M;'s sustainable Conscious collection - the 2014 offerings will go on sale next April

In one frame Ms Valletta is seen wearing a summery orange loose-fitted dress and in another clip, a high-collar embellished blouse.

Materials such as organic cotton, hemp and recycled textiles were used to craft the pieces. They will be available on the H&M website and in stores from April 10 2014 onwards.

More...

Commenting on her latest modeling assignment, Ms Valletta said in a press release: 'I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability.

'This collection shows that you can be as mindful about people and the environment as fashion conscious.

Perfect match: Ms Valetta says she's very excited to work with the H&M Conscious campaign, because 'we share the same values about sustainability'

Perfect match: Ms Valletta says she's very excited to work with the H&M; Conscious campaign, because 'we share the same values about sustainability'

Eco-chic: H&M describes the pieces in its 2014 Conscious collection as 'flamenco meets Bohemia'

'I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore.'

H&M worked with the London-based sustainable fashion and design think tank, Ever Manifesto, to craft 'dramatic' and 'intricately detailed' pieces, described as 'flamenco meets Bohemia.'

It isn't the first eco-friendly fashion project, mother-of-one, Ms Valletta has worked on this year.

This summer she teamed up with Yoox.com to launch Master & Muse, a collection of 200 eco-friendly pieces that range from hats to handbags to sweaters to jewelry.

Sustainability advocate: Ms Valletta has even decked out her California home with solar panels

She follows in the footsteps of Vanessa Paradis as the new face of H&M's Conscious line.

Last February, the retailer boosted recognition of the collection by dressing Michelle Williams in a gown from the line for the BAFTA Awards.

Les Miserables star Amanda Seyfried also wore an outfit from label to a London film premiere in October 2012.

The clothing line, which includes menswear and childrenswear, is part of H&M’s 'ongoing commitment to a more sustainable fashion future.'

http://www.youtube.com/watch?v=FIzdvIUkkFU

MOST WATCHED NEWS VIDEOS

Comments (31)

Share what you think

View all

The comments below have not been moderated.

Anonymous Coward, Northern Calif., United States, 1 hour ago

All that makeup is NOT necessary. It can make anyone look old after 35 or so.

Click to rate

blondmoment123, Little America, 9 hours ago

She looks tired and fed up

Click to rate

sherry kao, Long Beach, United States, 12 hours ago

I just returned a pair of hm pants that feels like a piece of paper ready to be torn any minute. I have to say in this case u pay what u get.

Click to rate

Poppy, Paris, France, 12 hours ago

LOL !!! "still a beauty at age 39" ..... spoken like a true 12 year old.

Click to rate

BisonJones, London, England, 15 hours ago

Absolutely stunning!! Such beauty!!

Click to rate

Elle, Birmingham, 15 hours ago

Who cares how old she is. She is much more interesting than the models I saw while shopping today. Not saying that they aren't good models but definitely forgettable.