Sasha Fierce is dead: Beyoncé introduces latest alter-ego Yoncé in VERY provocative video featuring models Jourdan Dunn and Joan Smalls

PUBLISHED: 07:30 EST, 13 December 2013 | UPDATED: 08:05 EST, 13 December 2013

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She introduced Sasha Fierce to the world in 2008 with her third studio album I Am…Sasha Fierce.

But Friday morning Beyoncé made it clear that Sasha Fierce was no more and there was a new alter-ego in town – Yoncé.

And to make sure the 32-year-old’s new side got a memorable welcome – she was joined by models Jourdann Dunn, Joan Smalls and Chanel Iman in a very sexy video for the song simply entitled Yoncé.

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Introducing Yoncé: Beyoncé welcomes her alter-ego in the video for her track Yoncé

Not to be forgotten: The video is sexually charged, with the singer seen licking a lollypop

The 30 second teaser was released in the early hours of Friday morning alongside with her self-titled surprise fifth studio album, which she has described as her ‘visual album’.

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The short clip shows Joan seductively licking her grill, while Chanel is seen writhing around on all floors while dressed in very sexy street wear.

Beyoncé, or Yoncé as she appears in the video, is seen wearing a very low-cut top while suggestively sucking on a lollypop and smoking a large cigar in a proactive manner.

Sexy: Jourdan Dunn is seen wearing a very skimpy outfit as she dances in the video

The rest of the video sees the models and Beyoncé sliding up and down against a brick wall while wearing various sexy items.

She sings: ‘See me up in the club with 50 of the girls. Posted in the back with my things on my grill
Brooklyn brim with my eyes sittin' low.

‘Every boy in here with me got that smoke. Every girl in here got to look me up and down.’

Jourdan Dunn also appears in the video for XO which is shot at New York's famous Coney Island fairground.

Up in her grill: Joan is seen licking her grill in the teaser

All strapped up: Chanel appears wearing a cut-out leotard, showing off plenty of skin

Working it: Joan Smalls also appears in the video showing off her endless legs

Bootilicous: The teaser shows one of the women wearing some revealing leggings

Beyonce and the model can be seen beaming away as they ride the rollercoaster and dances to the upbeat tune with her friends.

Speaking about the album, which had already been called ‘game-changing’ and ‘ genius’, the singer said: 'I see music. It’s more than just what I hear.

'When I’m connected to something, I immediately see a visual or a series of images that are tied to a feeling or an emotion, a memory from my childhood, thoughts about life, my dreams or my fantasies. And they’re all connected to the music.'

Another cameo: Jourdan also appears in the video for XO

Underneath the sheets: Beyonce appears undressed in her video for Rocket

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londonfashiongirl, London UK, 17 hours ago

Hi haters

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LostFaithInHumanity, Bradford, United Kingdom, 17 hours ago

I think she's possessed by something, lol.

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The Count Of Monte Cristo., Over the hills & far away..., 17 hours ago

Not exactly Bowie, is it?

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suzie, london, 18 hours ago

all of her fake feminism ..... hypocrite

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Nonariz, Echo TX, United States, 18 hours ago

Yawn.

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BunnyLebowski, Birmingham, United Kingdom, 18 hours ago

Boring Beyonce. She's past it.

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Alf, South Coast - England , 18 hours ago

Have I stumbled on to a Beyonce/Kardashian website?

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jay, Liverpool, 18 hours ago

I don't understand the obsession everyone has with her! Boring

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little miss muppet, redcliffe, 18 hours ago

Three articles please ... Kim k and her family have had up to 8 ... Annoying yes but 8 in one afternoon ... Wow factor and oh help all at the same time !!!!