Her own best advert! Alessandra Ambrosio displays enviable figure in designs from her new clothing range, including plunging dress and tiny shorts

By Colette Fahy

PUBLISHED: 11:57 EST, 24 February 2014 | UPDATED: 15:09 EST, 24 February 2014

She has made her fortune modelling other people's creations but Alessandra Ambrosio has now branched out into design.

And who better to be the face of the 32-year-old's new clothing label ále by Alessandra than the Brazilian model herself.

Alessandra positively smoulders in the campaign for her range, which launches on Monday March 17 exclusively at Planet Blue, showcasing her enviable figure in outfits including a plunging dress and a cute high-waited shorts, crop top combination.

Taking the plunge: Alessandra Ambrosio shows off her enviable figure in her own designs for her new clothing line ale by Alessandra

Taking the plunge: Alessandra Ambrosio shows off her enviable figure in her own designs for her new clothing line ale by Alessandra

In a sneak-peek of the campaign, obtained by MailOnline, it is evident that living in laid back California has influenced Ambrosio's style.

One picture shows her wearing a plunging long sleeved dress with a large floppy hat and her hair in beachy waves over her shoulders.

Another image puts the star's stunning body on display, with her long legs encased in patterned high-waisted shorts and a matching crop top completing the outfit.

A third features Alessandra in a see-through white Kaftan on the beach.

'I cannot think of a better place to launch the apparel for my brand,'  she said.

Her own best advert: Alessandra shows off her creations in the new campaign shoot for ale by Alessandra

Her own best advert: Alessandra shows off her creations in the new campaign shoot for ale by Alessandra

'I have been a fan of Planet Blue since I moved to California, and the brand¹s authentic bohemian beach vibe is the perfect backdrop for my very first collection.'

The entire collection includes short and long dresses, ruffled skirts, peasant blouses and uniquely designed knits. 

Fabrics include hand-dyed tie-dye, embroidery, laser cut and pure silks, as well as prints such as paisley, floral and feathers.

The look and fit of the collection - which retails for between $60 - $260 - is feminine and sensual, reflecting Alessandra's unique Brazil-bohemia-meets-Malibu-chic style.

Ling-Su Chinn, Planet Blue's Founder and Creative Director, said: We are excited to be the exclusive launch partner of the ále by Alessandra line.

'Alessandra¹s personal style has always embodied our Cali-boho aesthetic, and she brought an amazing amount of vision, insight and inspiration to the design process. The collection is a true reflection of Alessandra.'

From model to designer: After years of modelling for other designers, Ambrosio has decided to create her own clothing collection

From model to designer: After years of modelling for other designers, Ambrosio has decided to create her own clothing collection


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She looks great!

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She looks great.

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