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'It's temporary and fun!': Ireland Baldwin on her new purple mane as she steps out for the first time since dramatic dye job

By Daily Mail Reporter

PUBLISHED: 16:11 EST, 6 March 2014 | UPDATED: 16:44 EST, 6 March 2014

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She unveiled her newly dyed purple hair via Twitter on Wednesday.

And Ireland Baldwin stepped out for the first time since making the change, showing off the lavender hue in the sun.

The 18-year-old was dressed in workout clothes as she left a Ralphs grocery store in Los Angeles on Thursday.

Purple mane! Ireland Baldwin stepped out for the first with her lavender-hued hair in LA on Thursday

The model, who usually sports platinum blonde hair, wore her tresses loose and straight over her shoulders.

She wore black leggings and a bright orange sweatshirt, a colour which clashed a bit with her new 'do.

But Ireland - who is the daughter of Kim Basinger and Alec Baldwin - seems aware of this, tweeting Thursday morning, 'Purple hair and workout clothes really don't go together.'

Looks good: The model, who usually sports platinum blonde hair, wore her tresses loose and straight over her shoulders

Clashing: She wore black leggings and a bright orange sweatshirt, a colour which didn't quite work with her new 'do

The aspiring star opened up about the new hue to EOnline.

'I just really wanted to go lavender and it's going to fade out,' she told the website. 'I wanted change! I love my platinum hair and that's who I am, but this is fun. Why not? It's temporary and fun.'

Ireland revealed her boldly coloured new barnet in a series of self-portrait photographs on Twitter.

It was certainly a big change from the luxurious long blonde locks that have become the young model's trademark.

The colour purple: Ireland Baldwin showed off her bold new hairstyle in a series of photographs on Wednesday

Ireland seemed delighted with her new look, which she showcased for her 58,000 loyal supporters.

In the caption ot one of the shots, the clearly impressed teenager wrote: 'I could get used to this.'

And it seems her fans were impressed too, for she got numerous compliments, with one person going so far as to send in a picture of their own purple hair.

Ireland was looking in typically fine form in black biker jacket and T-shirt.

The look was a far cry from the glamorous purple gown she wore to the Vanity Fair post Oscars party, which she attended after presneting on the red carpet for Entertainment Tonight.

She could get used to this: She seemed delighted with how her usually blonde locks looked

Peekaboo: She hid her eyes from the cameras as she hammed it up for her 58,000 loyal fans

Purple reign: Perhaps she was paying tribute to the regal gown she wore at the Vanity Fair Oscar Party

However she was looking better put together than on Tuesday, when she went make-up free for a lunch date with boyfriend Slater Trout.

The bespectacled 18-year-old looked like an average teenager she was seen being fed by her doting boyfriend as they enjoyed a romantic lunch together.

She wore the same leather jacket, a pair of chunky black ankle bootsm some glasses and tied her hair off her face in a loose top knot.

The pretty blonde had previously revealed she was overwhelmed when E gave her the opportunity to present at the Academy Awards, saying: 'I'm not used to being on camera so it's interesting. I'm into it, I love it.'

Back to reality: It has certainly been an exciting few days for Ireland who presented from the Oscars

Lunch date: The lunch came after Ireland's busy evening at the Oscars on Sunday evening

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Liam, Sussex, 11 minutes ago

A HUMAN DYING THEIR HAIR IS NOT NEWS WORTHY

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Joanna, Leeds, 11 minutes ago

She is boring, with no talent or accomplishments, but she is desperate to be famous. So she does attention grabbing stunts like this to try and stay relevant. Quite sad really. I still don't get why she was at the Oscars or why the DM keeps writing so many articles about her?

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curvycandy77, Kilkenny, Ireland, 19 minutes ago

She's a strange one can never decide if she's pretty or not she's not a patch on her mother but it's unfair to compare her to Kim who is such a gorgeous woman

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Irish, London, 19 minutes ago

Her facial features aren't feminine enough to pull that off.

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princesse noire, Los Angeles, United States, 20 minutes ago

That new hair color definitely draws more attention to her big ass head.

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denee, texas USA, 25 minutes ago

Best pic is one with it over her face.

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me_here, uk, 30 minutes ago

Who'd have thought Kelly Osborne would be a trendsetter!

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janie, Avon, United States, 30 minutes ago

I don't like this girl, no idea why? Just don't!

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Steph, somewhere everywhere, 5 minutes ago

yeah that seems to be a common thing with people on this site. lots of hatred and no idea where to channel it. why else would you dislike such a harmless human being that you dont even know...