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Beckham unveiled as new face of Jaguar... before heading to Rio for motorbike advert

PUBLISHED: 20:27 EST, 6 March 2014 | UPDATED: 06:01 EST, 7 March 2014

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David Beckham has become the new face of British luxury sport-car maker Jaguar as it spearheads a major drive into China.

The former England captain has been named as Jaguar’s new ‘brand ambassador’ to the vast country where he hopes to put the ‘leaping cat’ marque on the map of the world’s most populous nation with 1.34billion citizens.

His first role will see him launching the sexy new Jaguar F-TYPE Coupé in China following its global unveiling in in London last month.

Luxury sports cars: David Beckham has been named as the new 'brand ambassador' for Jaguar

Miami bound: Beckham has confirmed that he will buy a football team in America and play in the MLS

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Jaguar says Beckham's role will develop and will see him feature in many Jaguar sales campaigns in the coming years, including those for the flagship Jaguar XJ limousine.

Indeed the firm recently signed a deal to build its cars in China at a new factory near Shanghai.

Beckham has confirmed that he will buy a team in America and hopefully take them to the MLS and play in Miami.

It’s not the Beckham family’s first brush with Jaguar Land Rover. In November 2012 his wife and former ‘Spice Girl’ pop singer Victoria ‘Posh’ Beckham designed and launched in China a special limited edition Range Rover Evoque at the Beijing Motor Show.

On the start of this new partnership with Jaguar, David Beckham said: ‘I’ve always been an admirer of Jaguar - from the styling and design to the feel and roar of the engine, every element feels uniquely British.

Glamour: Victoria Beckham had been in partnership with Range Rover helping to design the Evoque

Showing off: She went to China to help launch the Evoque At the Beijing Motor Show in 2012

‘I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-TYPE Coupé, a car that epitomises British craftsmanship.

‘It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.’

The Beckham deal continues a footballing association for Jaguar. Last month Chelsea manager José Mourinho became the first customer to take delivery of an F-Type coupe after its official UK launch in London.

Fan: Beckham has had his fair share of sports cars down the years, including this Jaguar XK8 convertible

Splashing out on motors: He has also previously owned this Ferrari 360 Spider

Bob Grace, Jaguar Land Rover China Managing Director, said: ‘We are absolutely thrilled that David will be an ambassador for Jaguar in China.

‘David Beckham is a Briton whose achievements mean he has global popularity and he is someone who embodies contemporary British style and sophistication.

‘He is a truly modern, British individual with a genuine passion for design, innovation, performance and driving.’

Last big move: Beckham retired from football last season and finished his career at PSG

On Friday, Beckham was in Rio de Janeiro to take in the world famous Carnival and also filmed a new advert campaign for a motorbike brand.

The 38-year-old was snapped in Brazil's capital city weaing his leathers.

Becks was later pictured walking out of a building, putting on his helmet and riding through the streets of Rio for the commercial.

Biker: Beckham was in Brazil on Friday filming a new motorbike advert on the streets of Ro de Janeiro

Star: Onlookers watched on as Beckham prepared to shoot the advert in his leathers

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DJFearRoss, London, 8 hours ago

How does his wife make the car look so bad when he makes it look so good?

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Vernon H, Herts, 1 day ago

Now I will DEFINITELY not buy one......

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Englandshark, London, United Kingdom, 1 day ago

Queue bashing by the haters! How many of you have represented your Country at anything? Been Captain of England? No, thought not! If I had done all those things and people offered me silly money to sell thngs I would.

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Ray, Liverpool, 1 day ago

Would this pair of fame hungry Prats encourage you to buy anything? and what's with Victoria Beckham had been in partnership with Range Rover helping to design the Evoque so she is a car designer NOW? why do DM write such crap

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Marksimon, Nashville TN, United States, 2 days ago

Triumph Scrambler. Not available blacked out like that...yet.

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Cardo, Leeds, United Kingdom, 2 days ago

And a new Aldi store is opening down the road will he be cutting the ribbon there too?

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Qujaho, Liverpool, United Kingdom, 2 days ago

Triumph Scrambler, with matt black paint, not a factory option so custom

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Qujaho, Liverpool, United Kingdom, 2 days ago

Just bought one, did not get his breitling, thought that was too much. Could not decide which football club to buy. Well done Mr Beckham, Captain of England. Ignore the trolls.

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Sconned, LIVERPOOL, 3 days ago

Oh well, they need the money don't they !

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Walter Tacey, lincoln, United Kingdom, 2 days ago

Indeed, but at least they're famous, popular and advocating products, designed, developed and built in England. Ok, so Jag's owned by Tata, but still built in Coventry.