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ABOUT JAGUAR

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DISCOVER JAGUAR

Jaguar is as dynamic as our name and logo suggest. We’ve always believed that a car is the closest thing you can create to something that is alive. Find out more about our award-winning approach to designing and building cars and what makes them as alive as you are.

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The Jaguar Business

For over 90 years we have pushed the boundaries of what is possible. Find out more.

Concept Cars

What will the Jaguar of the future look like? Find out what our designers and engineers think.

F-TYPE Desire

Desire is a new film by Jaguar and Ridley Scott Associates starring Damian Lewis and the new F-TYPE, featuring exclusive music by Lana Del Rey. It's a gripping story of betrayal, retribution, passion and greed.

Alive Technology

It's the guiding principle behind the technology in our cars today and the innovations we are making in our cars of the future. It's why every Jaguar feels so distinctive, so instinctive, and so alive.

Sustainability

Jaguar has a long tradition of creating beautiful, fast saloon and sports cars. To maintain this tradition we must ensure we have a sustainable business over the long term.