A tight squeeze! Kate Upton nearly pops a button as her shirt struggles to contain her ample assets during GMA appearance
She arrived at the Good Morning America studios, suitably business-like in a long sleeved taupe shirt, skinny black jeans and matching blazer.
But curvy Kate Upton still managed to nearly pop out of her straining shirt during her TV appearance on Friday.
The 21-year-old model's conservative number gaped open to reveal a flash of her white bra as she joined make-up guru Bobbi Brown on the show to announce she is the new face of the cosmetics brand.
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A tight squeeze! Kate Upton struggled to keep her assets contained in her taupe shirt during an appearance on Good Morning America on Friday
She is only the second celebrity to team up with Brown after Katie
Holmes.
Kate told host Robin Roberts that she was 'excited' to collaborate with the make-up artist after seeing her Pretty Powerful campaign, which encourages real women to 'be who they are.'
'It's all about confidence,' she said. 'It's about natural beauty. To enhance it and help you feel better about yourself.'
Eye popping: Kate's shirt stretched around her curvy figure in the TV studios
On the rise: Kate's career has been going from strength to strength with fans soon able to see her star in her first movie
Chic: Kate Upton was all business as she arrived at the Good Morning America Studios in New York City on Friday morning to announce her collaboration with Bobbi Brown
Brown described working with Upton as
'a dream.' She said: '[Kate's] not just a woman that’s beautiful,
because we all know that, but she is smart, she is nice and she creates
her own rules. And I love a woman like that.'
And she seemed equally as thrilled with the announcement, later tweeting a picture of herself from the campaign alongside the caption: 'So happy to finally announce I am the new face of @bobbibrown !! Honored to work with @justbobbibrown.'
The duo also answered questions on beauty tips, with Kate revealing she is currently keeping herself in trim by cycling.
'Lately I've just been biking everywhere and it's been so much fun,' she said.
Flawless beauty: Kate told host Robin Roberts that beauty is 'all about confidence'
Collaboration: Kate Upton announced her endorsement partnership with Bobbi Brown on the show
Getting stuck in: Kate enjoyed a game of air hockey in the GMA studios
Career rise: Kate tweeted a snapshot of herself for the new Bobbi Brown campaign
New partnership: Brown praised Kate for being 'nice, smart' and 'for creating her own rules.'
Friday's news is the latest triumph in what has been a huge year in Kate's career.
Since scoring covers with British, Italian and US Vogue and becoming a firm favourite in the fashion world, she is now branching out in to movies.
The 5ft 10 bombshell is set to appear in upcoming comedy The Other Woman, in which she stars alongside Cameron Diaz and Leslie Mann.
Here comes the sun: The model later headed out for a stroll in SoHo
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NYtruth, New York, United States, 6 hours ago
jeans and a v neck cashmere sweater never fails. no malfunctions, no popping out parts. no undie flashes.