Gossard launches 'cleavage-enhancing' workout gear - but does anyone REALLY need a plunge sports bra?

  • The £39 bra is available in black or neon pink
  • Comes with 'cleavage-enhancing' cup and 'sexy plunge mesh detail'
  • Rosie Huntington-Whitely and Millie Mackintosh look impeccable at gym

By Bianca London


Thanks to stylish gym bunnies such as Rosie Huntington Whiteley and Millie Mackintosh, sexy sportswear has become de rigueur as women strive to impress their classmates.

And now, one lingerie company is attempting to turn the gym into a Victoria's Secret catwalk with its latest offering.

Gossard has just unveiled its first-ever sports bra, which the brand promise will 'transform your work out from functional to fashionable.'

Fashion statement: Lingerie label Gossard has unveiled its first cleavage-enhancing sports bra

Fashion statement: Lingerie label Gossard has unveiled its first cleavage-enhancing sports bra

The £39 bra, which is available in black or neon pink, comes with a 'cleavage-enhancing' cup, underwire, breathable cups and a 'sexy plunge mesh detail'.

'Just because you’re working out doesn’t mean you should settle for anything less than fabulous in the fashion stakes,' says the brand.

 

'This gorgeous new bra does everything your sports bra does whilst performing like your fashion bra when it comes to aesthetics and cleavage-boosting qualities

'Whether you’re jogging in the park, pumping iron in the gym, or enjoying a relaxing yoga class, the Gossard sports bra promises stunning shape, superior support and sensational comfort,' they add.

The bra, which is available in black or neon pink, comes with a 'cleavage enhancing' cup, underwire, breathable cups and a 'sexy plunge mesh detail'

The bra, which is available in black or neon pink, comes with a 'cleavage enhancing' cup, underwire, breathable cups and a 'sexy plunge mesh detail'

A spokesperson for Gossard said: 'This bra is a revolution for women who like to work out whilst looking good.

'For years there has been nothing on the market for the fashionista who wants to combine on-trend style with the more practical need to protect your boobs whilst exercising.'

Boost your work out: The brand say the new bra does everything your sports bra does while performing like your fashion bra when it comes to aesthetics and cleavage-boosting qualities

Boost your work out: The brand say the new bra does everything your sports bra does while performing like your fashion bra when it comes to aesthetics and cleavage-boosting qualities

Sweating in style: Vanessa Hudgens (left) and Miranda Kerr always dress to impress at the gym
Sweating in style: Vanessa Hudgens (left) and Miranda Kerr always dress to impress at the gym

Sweating in style: Vanessa Hudgens (left) and Miranda Kerr (right) always dress to impress at the gym

Stylish: Even after a gruelling work out she managed to look good in her black and pink work out gear
Stylish: Even after a gruelling work out she managed to look good in her black and pink work out gear

Stylish: Even after a gruelling work out, Rosie Huntington-Whiteley managed to look good in her black and pink work out gear

Fighting fit: Millie has been working out between 4-6 times a week and wants to practise more yoga this year to keep in shape

Fighting fit: Millie Mackintosh loves the gym so much she has been working out between four to six times a week and always looks picture perfect




The comments below have not been moderated.

Millie Mackintosh is SO average!

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Try Freya Active..

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Looking at that McIntosh girl, how can someone work out six times a week and still have legs like a six year old??

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I would just like someone to make a sports bra for us ladies who are a little larger up top 38 DDD and beyond that actually does what it is supposed to do, because every sports bra I have tried on does not do what it is supposed to do most of them don't hold anything still, all they do is form a giant uniboob that looks awful!

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If any part of the boob is exposed - then the bra isn't doing it's job! Proper sports bras should enclose the boob, like those Triumph ones. I have 34G's and those are the only bras that stop any movement. They may look 'sexy' in the gym now but they'll have to deal with sagging later on... oh wait, they'll just get breast lifts! Silly me.

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This is for Kim Kardashian.

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The Mackintosh girl looks as if she's got rickets.

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Love how clearly photo shopped the cleavage in the second picture is. hmmm convincing...The product is pointless and belittling anyway, try harder next time please.

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such ridiculous pressure on women to look perfect at all times. Go get sweaty in an old shirt and do what you want, no one is bothered

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go eat a pizza. leave us pretty girls alone and stop being jealous.

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Just for looks then? No serious person working out would wear that...

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