As you begin to build and launch different ad campaigns via Facebook, you will undoubtedly learn just how difficult things can be at times. Attracting people to your pages is one thing. That’s a hard enough job as it is. But getting them to actually click on your ads and follow them through to their destinations is another thing entirely. Some advertisers are spending a lot of money on Facebook to market, and things like Facebook’s latest IPO move and their recent Sponsored Stories feature are starting to cause a little panic amongst the ranks. (more…)
Why do people “like” Facebook Pages? For businesses on Facebook, knowing the answer to this question is crucial. When someone “likes” a business page on Facebook, the new fan’s friends may see this action in their news feeds and become curious about the business. Facebook users can see that certain people are fans of brand not only from their news feeds, but also from the brand badge that appears on a fan’s profile page. These are a couple important ways that businesses can spread a brand name across Facebook’s wide and influential network.
Last week, Facebook introduced its new coupon service, Facebook Offers. Local businesses can now create their own Facebook coupons to market their products or services. Read on to learn how to use this new tool. (more…)
When it comes to Facebook fans, it may be more effective for your business if you acquire high quality fans rather than a high quantity of fans.
Quality Facebook fans are fans who will connect your brand to other buyers and drive more relevant traffic to your Page’s timeline. Building your page for not only your existing fans, but for your fans’ connections will ensure an ongoing cycle of quality fan attraction. (more…)
This month, Forrester Research published a report that answered the question, “How much more likely are Facebook fans to consider, recommend, or buy certain brands, compared to non-fans?” Here is what they found. (more…)
In the world of social media for business, things are always changing, and there is always something new to learn. What follows are some helpful topics regarding Facebook for business that may be new to some marketers. (more…)
If you have a Facebook Page for your business, you may have noticed a change last Friday morning in terms of the design of your page. You’re not the only one; on Friday, all Facebook Fan Pages were switched over to the Timeline design. The Timeline design has been available for both personal profiles and business pages for some time now, but only now is it compulsory for pages. (more…)
Facebook has recently announced its new feature, “Interest Lists.” Interest Lists allow users to better organize their News Feeds by categorizing their updates. Let’s look at some examples to see how Interest Lists work. (more…)
In our previous post on Facebook Timeline for business, we discussed the new design features of Facebook Timeline and the ways you can leverage them to capture your audience. In this post, we’ll go into more depth about the new technical attributes that you can use to your advantage. (more…)