Fulfilment by Amazon

Amazon Prime is an increasingly popular membership programme for Amazon customers, it gives them fast and unlimited One-Day delivery on eligible purchases plus additional advantages for an annual membership of £ 79.

When you join FBA, your products are automatically eligible for Prime, which can increase your product exposure and competitiveness. Amazon Prime subscribers are among Amazon's most loyal customers and often order more frequently, making their purchasing decisions based on the delivery options available to them. They often filter products they consider purchasing so that they just see items which are eligible for Prime.

Only items fulfilled by Amazon are eligible for Prime benefits.

“Amazon’s Marketplace and fulfilment programme have allowed me to turn a small niche business into an international brand. Amazon customers feel confident in us as a business and as a brand when they see our feedback on Amazon. It was easy to set up and Amazon’s support team is always quick to respond to queries.”

--Maninder Sahota, Founder and CEO of Lovarzi

“Fulfilment by Amazon is the only way I know of allowing a one man company to sell in multiple countries and turnover in excess of £ 1 million a year. If I was to take the idea to Dragon's den, they would bite my hand off to invest.”

--Julius Oliveti, Director of UK electronics and PC accessory firm Gizmo-Deals

“We saw a huge surge in sales in October, November and December during this busy period for Amazon. This, together with the cost savings of FBA, enabled me to buy larger quantities of stock, secure better prices from my suppliers and remain competitively priced on Amazon. It’s great to know that I can send stock to Amazon’s warehouse and that Amazon will always get it to my customers on time.”

--Mark Jones, Founder of Zeto UK

“Amazon is our strongest channel with more than 69 percent of our business and the largest growth in the last year.

We didn’t anticipate the customer service element of FBA. We put a low tariff on it until we saw how quickly FBA customer service handled issues with our Amazon orders at peak periods. Customer service was a big advantage to us during our huge growth in December. ”

--Mark Senior, Founder and Owner of Gamesbuyer.co.uk

The “Buy Box” is the box on a product detail page where a customer starts the purchase process by adding an item or items to their shopping basket.

A key feature of the Amazon platform is that the same product can be sold by several sellers. If several sellers offer the same product in “new” condition, they may be eligible to compete for the Buy Box for that product.

Eligibility to win the Buy Box is tied to specific seller performance criteria that identify the sellers who have consistently provided customers with a great buying experience on the Amazon.co.uk site.