There’s lots of hype flying around the newly released report by the Obama administration.
I didn’t comment much yesterday, I decided to read the report and consider it. Having done that, I’ll throw in my two cents with this statement.
To me, this looks more like a glossy sales pitch from a company that is pushing a product they know people may not need, but if marketed just right, it would be something they’d buy. It reminds me of some insurance commercials I’ve seen in the past, where the commercial portrays all the bad things that could happen to you if you don’t get covered. Basically, they are trying to make people afraid of the weather, and then they pitch a solution to that fear in a way that’s right up there with the best traditions of salesmanship:
Who wouldn’t want better weather? Just buy our product.
The marketing and hype is right up there with the “Affordable Care Act”and makes me wonder how much they spent on this somewhat dysfunctional website http://nca2014.globalchange.gov/ pushing the report, which crashes my browser due to all the flash video content they built into it. Swirling cloud backgrounds and multi-level forced web wading to get the basics don’t do anything for getting your information across.
Below is some commentary from others on the report, including Judith Curry and Roy Spencer. Continue reading →