Want to dress like an It-girl? Alexa Chung to launch a capsule collection of jeans and dresses inspired by her own Sixties style

  • The line seeks to fill gaps in the 30-year-old model and presenter's own closet
  • It will include 20 pieces ranging in price between $70 and $300

By Annabel Fenwick Elliott

Published: 17:05 EST, 25 June 2014 | Updated: 18:37 EST, 25 June 2014


British model Alexa Chung is bringing her signature style to the masses by designing a line of denim in collaboration with Adriano Goldschmied.

The 30-year-old, who is based in New York, will launch the 20-piece capsule collection in January of next year, with denim dresses, T-Shirts and jeans ranging in price between $70 and $300.

'The collection is inherently the missing pieces of my dream denim wardrobe,' Miss Chung, who will also model the line for its print campaign, tells WWD. 'Which, as ever, is predominantly inspired by a late Sixties, early Seventies aesthetic.'

Denim devotee: Model and society darling Alexa Chung (pictured last week) is launching her first denim collection, a line in collaboration with AG, which will hit stores in January

Denim devotee: Model and society darling Alexa Chung (pictured last week) is launching her first denim collection, a line in collaboration with AG, which will hit stores in January

Fans of Miss Chung, who boasts over 900,000 followers on Instagram, got their first hint of the collection earlier this month, when she posted a teasing photo to the social networking site in which she is gazing at design options for the line, captioned: 'It's all happening..... #design #collaboration #comingsoon.'

 

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And just today, she posted a photo of a silver button from the collection bearing the words: 'Alexa Chung for AG,' centered around a flower logo.

But it's not only her name - and her face - she is bringing to the project.

Sneak peek: Miss Chung shared a photo of this button on Instagram today, a first look for her army of over 900,000 followers on the social networking site

Sneak peek: Miss Chung shared a photo of this button on Instagram today, a first look for her army of over 900,000 followers on the social networking site

Decisions, decisions: Earlier this month, she shared this snap of herself scanning design options, with the caption, 'It's all happening..... #design #collaboration #comingsoon.'

Decisions, decisions: Earlier this month, she shared this snap of herself scanning design options, with the caption, 'It's all happening..... #design #collaboration #comingsoon.'

Miss Chung has been sketching her own designs, exchanging mood boards and inspirational materials with the brand's creative director, Sam Ku, and took a recent visit to AG's head office in California.

'I found the trip incredibly inspiring and an opportunity to learn about denim and make things I had been dreaming about finding,' she said.

'The collection is predominantly inspired by a late Sixties, early Seventies aesthetic'

Pieces that will feature include what Miss Chung describes as 'skater-girl shorts,' the 'NYC' and the 'Vivienne 'punk' jean, and the 'perfect, perfect HotPants,' which she says are 'higher-waisted than your classic and made to not show any bum.'

Mr Ku, who spent an entire day with Miss Chung treasure hunting in vintage stores around Southern California, said: 'A lot of the ideas in the collection are items that she wants or her friends want, but they can’t buy right now.'

Denim hall of fame: The model, who first shot to fame in the U.S. with her MTV show, It's On with Alexa Chung, pictured in February (left), at a Stella McCartney show in 2012 (center), and in Sydney in 2011 (right)
Denim hall of fame: The model, who first shot to fame in the U.S. with her MTV show, It's On with Alexa Chung, pictured in February (left), at a Stella McCartney show in 2012 (center), and in Sydney in 2011 (right)
Denim hall of fame: The model, who first shot to fame in the U.S. with her MTV show, It's On with Alexa Chung, pictured in February (left), at a Stella McCartney show in 2012 (center), and in Sydney in 2011 (right)

Denim hall of fame: The model, who first shot to fame in the U.S. with her MTV show, It's On with Alexa Chung, pictured in February (left), at a Stella McCartney show in 2012 (center), and in Sydney in 2011 (right)

Taking cues: Miss Chung says her collection is 'predominantly inspired by a late Sixties, early Seventies aesthetic,' pictured in 2012 (left), and in 2011 (center and right)
Taking cues: Miss Chung says her collection is 'predominantly inspired by a late Sixties, early Seventies aesthetic,' pictured in 2012 (left), and in 2011 (center and right)
Taking cues: Miss Chung says her collection is 'predominantly inspired by a late Sixties, early Seventies aesthetic,' pictured in 2012 (left), and in 2011 (center and right)

Taking cues: Miss Chung says her collection is 'predominantly inspired by a late Sixties, early Seventies aesthetic,' pictured in 2012 (left), and in 2011 (center and right)

This will not be Miss Chung's first fashion collaboration. In 2011, she partnered with Madewell to create a line which included dresses, printed pajama pants, leopard booties and a floral blouse.

She is a regular guest on the front row of high-profile fashion shows from Chanel to Marc Jacobs and Proenza Schouler. And last year, Miss Chung released her own style book, entitled 'It', which featured her fashion inspirations, beauty tips and a handful of personal anecdotes.

Miss Chung, a long-time established public figure in her native UK, first rose to fame in the U.S. in 2009, when she appeared in her own MTV show, It's on with Alexa Chung.

She has recently been a fixture of heated speculation in regards to her rumored romantic relationship with Coldplay front man Chris Martin, although both have publicly denied they are dating.

Comments (5)

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For thinking I had the skinniest chicken legs !! My shorts are out come the sun!!!!

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The denim shift with three quarter sleeves might work on a number of body types, depending on how it was accessorized, but the rest of items are either asinine or boring and far from original. The bib overalls? Please, they've gone in and out of fashion as a fad item, for 40 years. The denim jumpsuit -- Not flattering at all. The slightly over sized, longer denim shirt jacket pair with Daisy Duke short-shorts? That's been done to death and worn by women with far, far better legs that Alexa. Great skin, lovely eyes, but her rail thin, shapeless, boney legs are not attractive.

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trouble is not many UK or US women will fit into those tiny clothes because they are obesity type people over here and there. Not being nasty or nothing but thats how it is. on my estate theres only 1 lady who isn't overweight and shes not the most blessed in the facial department which is a shame.

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What style ?? For what size ????? 000

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She's a bit overrated but she has amazing skin and eyes nonetheless

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