'I've waited a long time to become a male model!' Ringo Starr fronts a new fashion campaign for John Varvatos as he turns 74
He has just turned 74, but it looks as though Ringo Starr is still a fashion trendsetter.
The Beatles drummer recently celebrated his birthday by modelling for fashion designer John Varvatos, for his new Fall 2014 Campaign.
In one the of the images from the shoot, Ringo is seen pulling his trademark peace sign, as he models a leather jacket for the label.
Lending his Starr quality! Beatles drummer Ringo celebrates his 74th birthday becoming a male model for John Varvatos
Ringo, a pioneer of transcendental meditation who has been communicating the peace and love message for over 40 years, is fresh off the heels of accepting the 2014 Grammy Lifetime Achievement Award on behalf of The Beatles.
His involvement in the new campaign is said to help raise awareness for the Ringo Starr Peace & Love Fund which helps implement scientifically proven stress-reducing modalities for at-risk populations suffering from epidemic levels of chronic stress and stress-related disorders.
'I've waited a long time to become a male model,' Ringo said with a laugh.
He's in fashion! Ringo is seen at Capitol Records in LA on Monday as he celebrates that announcement of his new collaboration with John Varvatos
'And what a great way to do it - all for a good cause. I urge everyone to join us and use #PeaceRocks. For every upload, John [Varvatos] will donate a dollar to the Ringo Starr Peace & Love Fund that through the David Lynch Foundation teaches meditation to people at risk and suffering.'
He added: 'I want to thank John for this campaign and all he has done - what a nice guy, guy, inside and out. So remember, #PeaceRocks and Love Rolls! Peace & Love.'
Friends of Ringo Starr came together to show their support in a 3-minute documentary-style short film which debuts today on johnvarvatos.com in tandem with the #PEACEROCKS initiative.
Peace out! John Varvatos, Ringo and legendary director David Lynch take a selfie to raise awareness for the Ringo Starr Peace & Love Fund
The video features a modern version of a drum circle with Clem Burke, Tré Cool, Jim Keltner, Jimmy Kimmel, Jeremy Piven, Chad Smith, Matt Sorum, Steven Tyler, and John Varvatos all performing while championing peace. 'People may know Ringo Starr, the Beatle, however the positive work he is inspiring around the world is its own legacy,' says Chad Smith.
In the brand's Fall 2014 campaign and short film, Ringo wears a John Varvatos black cut-away asymmetric leather biker jacket with front button closure and snap collar, black linen V-neck tee, black jeans and a pair of double-zip Engineer Boots in black garment dyed leather.
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NoName, NoCity, Malawi, 28 minutes ago
Looks like a teenage. Some people do not age.