Rita Ora poses alongside 'real' New York City scenesters for DKNY's latest hipster-themed campaign

By Misty White Sidell

Published: 14:51 EST, 10 July 2014 | Updated: 14:59 EST, 10 July 2014

Rita Ora and a gang of other ‘real New Yorkers’ star in DKNY’s latest fashion campaign.

The I Will Never Let You Down singer, 23, poses alongside the city's downtown scene-stealers including high fashion models like Soo Joo Park and music figures like rapper A$AP Illz.

In a brief interview accompanying the campaign, Miss Ora explains that her favorite part of the city ‘would probably be SoHo mixed with anything in Brooklyn – it’s almost like a different kind of world, but not.’

Campaign star: Rita Ora (far right) stars in DKNY's new fall campaign alongside a gaggle of other 'real New Yorkers'

Campaign star: Rita Ora (far right) stars in DKNY's new fall campaign alongside a gaggle of other 'real New Yorkers'

Near and far: The cast includes multiple born-and-bread city kids as well as recent transpants from locations including Germany and Miss Ora's native London

Near and far: The cast includes multiple born-and-bread city kids as well as recent transpants from locations including Germany and Miss Ora's native London

She is seen wearing the label's fall clothing including varsity jackets, fur coats, denim, and leather handbags.

Miss Ora is a New Yorker by way of London, having moved to the city at the age of 17 to pursue a career in music.

 

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‘It's the first place I lived when I moved out of London to start my journey and it’s where it all began for me,’ she said of the city’s luck.

If she were to spend a day around New York with anyone dead or alive she says she’d pick ‘Marilyn Monroe and I'd ask her to take me shopping and have a girls' day out eating and laughing.’

Brand favorite: Miss Ora has previously starred in DKNY denim and fragrance campaigns

Brand favorite: Miss Ora has previously starred in DKNY denim and fragrance campaigns

Dream date: If Miss Ora could spend a day in New York with anyone dead or alive she would choose Marilyn Monroe

Dream date: If Miss Ora could spend a day in New York with anyone dead or alive she would choose Marilyn Monroe

The campaign, photographed by Lachlann Bailey, also features similar interviews with the campaign’s remaining cast which includes born-and-bred NYC natives as well as recent transplants.

They include photographer and downtown progeny Brandee Brown as well as model Eliza Cummings.

Each cast member shares their favorite New York spots for hanging out and having a drink.

Accessory game: Miss Ora also promotes the brand's line of bags, watches, and eyewear alongside models Eliza Cummings and Soo Joo Park

Accessory game: Miss Ora also promotes the brand's line of bags, watches, and eyewear alongside models Eliza Cummings and Soo Joo Park

Cool kids: All of the campaign's participants have a place in New York's current downtown culture and are heavily involved in the arts and nightlife

Cool kids: All of the campaign's participants have a place in New York's current downtown culture and are heavily involved in the arts and nightlife

Miss Ora says hers are ‘Soho house and the Darby, as they are both so private but have such great energy.’

The campaign is just the latest addition to Miss Ora’s DKNY-centric resume. The brand appears to have a strong admiration for the singer, as it has already case her in DKNY Jeans ads, as well as the campaign for its My NY DKNY fragrance.

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FAKE FAKE FAKE FAKE FAKE FAKE ...............

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roc nation pr team push on us talentless industry s l u t&user;,no originality, no morality.

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I am pretty sure she has taken more hammer than a builders thumb

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definitely photoshopped into those photographs, maybe they were all just photoshopped into a group shot? piccy no 3 has actually misplaced her left arm with her shoulder several inches too high :-0 shoddy work !

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Rita's been photoshopped to within an inch of her life and where has her wide nose gone??

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Get a life people stop the hate

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Yeah!! She look amazing! Gonna buy DKNY right now

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i love sarcasm :))

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DKNY? Oh heavens!

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She look the uncoolest of the crowd. Like a wannabee crashing the party.

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Yesterday you posted photos of her campaign for Cavalli and today it is DKNY... You could mistake her for a model rather than a rubbish pop star, that hasn't quite made it (despite the media's valiant and slightly misguided attempts) EXCEPT, she also manages to fail at this. Quite why there are always so many stories about her bemuses me... Surely cheating on Rob Kardashian and Calvin Harris can't make you that famous?!

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She looks great

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