Fandom is always on and during this Upfront season, you'll want to think about the unmatched advantage that ESPN's fans always bring to your brand:
- Fans are
always your best customer: young, affluent, educated, tech savvy, and on
a massive scale. That's a combination no one else can match.
- Fans are
always loyal: sports and the ESPN brand keep them coming back for more.
Sports fans spend 14% of their total weekly media time with ESPN Media. That means one
out of every seven media minutes is spent with ESPN.
- Fans are
always effective: Fans are tremendously engaged with ESPN and that drives
effectiveness measures for our advertising partners. That's not just talk-we have tons
of research data to back it up, and we're not afraid to bring it to your office.
This Upfront season, why rent a viewer when you can own a Fan? Contact your ESPN account representative to learn how you can always put the Fan Advantage to work for your brand.