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World's first driveable deckchair unveiled ... complete with ice drink machine, stereo and GPS parasol that moves with the sun
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World's first driveable deckchair unveiled ... complete with ice drink machine, stereo and GPS parasol that moves with the sun

Published: 04:27 EST, 24 July 2014 | Updated: 12:25 EST, 24 July 2014

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It’s the ultimate way to get from beach to beach over the summer holiday.

The world’s first driveable deckchair has been launched – complete with boom box and an ice drink machine.

The ultimate open-top vehicle also has a parasol for shade and a sandpit at the front, so you can made castles en route to your next destination.

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Beach fun: The Ultimate Deck Chair, which boasts a stereo and a drinks machine was unveiled on Brighton beach

And relax... the two-seater vehicle doubles up as a sunbed, to ensure owners always get a spot on the beach

Unveiled in Brighton in front of holidaymakers, the Ultimate Deck Chair was designed by artist Solomon Rogers to provide sun-seekers with an unrivalled beach-based experience.

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Along with GPS, the four-wheel buggy is bright orange, with traditional deckchair-style blue and white striped seats.

The front of the motor-powered deckchair, which was commissioned and built by car hire comparison site Holiday Autos, can also be used to sunbath on – once the car is stationary, of course.

Genius unveils world's first ever drive-able deck chair

Beach adventure: The world's first driveable deckchair has been unveiled on Brighton beach - and boasts a sandpit and stripy chairs

The newly unveiled vehicle, which was commissioned by a holiday company, makes its way along Brighton beach

It features space for two and offers the means to find the perfect place on the sand before anyone else.

The on-board parasol is rigged to a GPS tracker that follows the movement of the sun in relation to the deckchair's position on the beach - providing the perfect level of shade to the users.

Deployable wind breaks keep the breeze at bay and provide a sense of privacy, whilst retractable towels ensure everything is kept dry and sand free.

The Ultimate Deck Chair was designed by artist Solomon Rogers to provide sun-seekers a dedicated beach space

The mobile deckchair also features a stereo and a GPS parasol that moves with the sun to keep the driver in constant shade

Sun-cream, drinks and book holders provide the user with everything at arm's length, where as a stereo system, refrigerated slushy machine and built-in sandpit feature all the trappings of the seaside wherever the location.

Rogers, the man behind the design said: ‘I [wanted] to make the holiday experience better than ever before and we wanted beachgoers to enjoy a day at the seaside without having to worry about overcrowding, sand getting everywhere and forgetting the sun cream.’