Nouveau Skin Therapy launches in UK, can it really give you A-list skin in 30 minutes?

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Nouveau Skin Therapy costs £30 and takes half an hour
Uses 'nano-currents' which are delivered onto skin via probes
Helps produce more collagen and decrease wrinkles

Published: 07:28 EST, 6 August 2014 | Updated: 13:02 EST, 6 August 2014

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A nano-current treatment that's a cut-price version of the wrinkle-busting CACI procedure used by Jennifer Aniston and Courteney Cox is being launched in the UK.

Dubbed the 'lunchtime facelift', it gets its nickname because it only takes half an hour - the time it would take to nip out for a sandwich.

The treatment is also proving to be popular because it only costs £30 - a much cheaper alternative to many surgical alternatives, which can cost thousands of pounds.

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Celebrity style: Now you can look like Jennifer Aniston, left, and Courteney Cox, right, as a treatment they reportedly love is launching in the UK and promises to provide a non-surgical facelift in just half an hour

Around 150 beauty salons across the country are introducing the A-Lift Facial and are expecting high demand from women who want wrinkle-free skin but don't want to go under the knife.

Some salons already have a three week waiting list for appointments ahead of the treatment being rolled out this month.

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It works by using 'nano-currents', said to be a first for UK salons, where tiny electric currents are delivered onto the skin via probes.

This stimulates blood circulation, reduces excess water, removes cellular waste, bacteria and toxins through lymphatic drainage, say founders Nouveau Skin Therapy.

The tiny currents apparently stimulate the production of ATP (Adenosine Triphosphate) in the skin cells, which produces more collagen to repair damaged cells leading to younger looking skin.

Does it work? It works by using 'nano-currents', said to be a first for UK salons, where tiny electric currents are delivered onto the skin via probes

This technique is reportedly used by Friends' stars Jennifer Aniston, 45, and Courteney Cox, 50, who frequent a salon in New York which offers CACI nano-current treatments.

The two youthful A-listers and best friends reportedly love the 'glow' that it gives them, according to The Hounslow Chronicle, which interviewed the engineer who invented the original nano-current system.

Jennifer's go-to beauty guru, Mila Moursi, also uses microcurrents to tone her clients' skin at her salon in Los Angeles.

Karen Betts, founder and CEO of Nouveau Skin Therapy, said: 'With immediate results and long-lasting effects, it's like airbrushing the signs of ageing away.

'Non-invasive and pain-free, A-Lift is revolutionising the way we think of beauty.'

Find out how the lunchtime facelift works

Quick fix: The tiny currents apparently stimulate collagen production to repair damaged cells leading to younger looking skin

Some experts do urge caution over so-called 'lunchtime treatments' however. Dr Yannis Alexandrides, MD of 111 Harley Street, said: 'While non-surgical facelift technology has seen incredible innovation over the past few years, I would advise patients to think carefully before committing to any procedure that offers an instant result, and at such a low price.

'As a general rule, price does reflect quality and any procedure that offers "facelift" results should be carried out by a qualified surgeon or aesthetic nurse.

'Facelift is a surgical term and refers to a procedure that is complex and specialised. Any use of this term to describe a treatment such as this should be taken with caution, and patients must have realistic expectations - this procedure will not provide a result that surgery can.'

Cosmetic dermatologist Dr Sam Bunting added: 'There is some scientific data supporting the use of micro-currents on wound healing. But it is difficult to extrapolate these findings and apply them to skin anti-ageing without more robust scientific investigation of exactly how, or indeed if, they're having any meaningful impact.

'I'd recommend sticking to tried and tested methods of skin rejuvenation (like sunscreen and retinoid use in skincare) until there is more proof.'