Winona Ryder cracks a rare funny face as she shows off her silly side for Rag & Bone's latest campaign

By Erin Clements For Mailonline

Published: 12:33 EST, 13 August 2014 | Updated: 14:53 EST, 13 August 2014


Winona Ryder might be known for her dark roles in films like Heathers and Girl, Interrupted, but the actress shows off her silly side for Rag & Bone's fall 2014 campaign.

The 42-year-old makes a variety of rarely seen funny facial expressions in the black and white images, alternately raising her eyebrows and pursing her lips together.

Ms Ryder sports a cropped haircut and tailored separates from the label's fall collection in the ads, which photographer Glen Luchford shot in New York's Coney Island in May.

Lip service: Winona Ryder makes a variety of silly faces in Rag & Bone's fall ad campaign

Lip service: Winona Ryder makes a variety of silly faces in Rag & Bone's fall ad campaign

Look up: Ms Ryder's last fashion campaign was more than a decade ago

Look up: Ms Ryder's last fashion campaign was more than a decade ago

The campaign also stars actor Michael Pitt, who was the face of Prada's spring 2012 menswear collection.

Marcus Wainwright, managing partner of Rag & Bone, told WWD that Ms Ryder was chosen for her ‘beautiful, timeless quality.’

 

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He added: ‘To us, Winona Ryder is a bona-fide icon. One of the things that makes her so cool is that although she has this incredible career, she isn’t interested in being a movie star.’

Raising the brow: The 42-year-old actress was chosen for her 'beautiful, timeless quality'

Raising the brow: The 42-year-old actress was chosen for her 'beautiful, timeless quality'

Hot ticket: The images were shot by Glen Luchford at New York's Coney Island in May

Hot ticket: The images were shot by Glen Luchford at New York's Coney Island in May

Street style: Actor Michael Pitt also stars in Rag & Bone's fall 2014 campaign

Street style: Actor Michael Pitt also stars in Rag & Bone's fall 2014 campaign

This is Ms Ryder's first major fashion campaign in more than a decade.

She previously posed for Marc Jacobs's spring 2003 ads, after famously wearing his designs to her 2001 shoplifting trial.

The Heathers star isn't the only 90s icon to play muse for Rag & Bone.

The brand recently tapped Jerry Seinfeld to model for its spring 2015 men's lookbook.

 

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