A little help from my friends! Pharrell Williams launches his eco-friendly denim collaboration with G-Star with pal Adrian Grenier by his side 

By Chelsea White for MailOnline

Published: 02:21 EST, 6 September 2014 | Updated: 12:24 EST, 6 September 2014

Is there anything Pharrell Williams can't do?

It has long been an industry joke that the 41-year-old singer may be an alien due to his seeming inability to age, but even if he is not an extra-terrestrial  it seems the singer is on his way to world domination.

Pharrell was showing off his latest move to achieve his goals in New York on Friday night, with the star's collaboration with G-Star Raw hitting the runway of New York Fashion Week.

Scroll down for video

Riding the fashion wave: Pharrell Williams launched the Raw For The Oceans Spring/Summer 2015 collection at New York Fashion Week on Friday

Riding the fashion wave: Pharrell Williams launched the Raw For The Oceans Spring/Summer 2015 collection at New York Fashion Week on Friday

The eco-friendly range called Raw For the Oceans is The Voice judge's brain child with his fabrics initiative Bionic and the iconic streetwear label.

While when most people hear eco-friendly fashion they think of hippies wearing hemp, the Come Get It Bae singer's range could not be further away from that.

Pharrell and his design team sent models down the runway in edgy but wearable denim outfits that ranged from traditional jeans and shorts to dresses that were both casual and chic.

Green is the new black: The eco-friendly range is The Voice judge's brain child with his fabrics initiative Bionic and iconic streetwear label G-Star

Green is the new black: The eco-friendly range is The Voice judge's brain child with his fabrics initiative Bionic and iconic streetwear label G-Star

Fans in high places: The 41-year-old was joined by Entourage star Adrian Grenier at the show

Fans in high places: The 41-year-old was joined by Entourage star Adrian Grenier at the show 

All the outfits, including the N.E.R.D frontman's own, were made from Bionic Yarn, which is created by using recycled materials, namely plastics that have washed up on beaches across the world.

Not only has the plastic been gathered and removed from the areas it is damaging, but has also been recycled to create a completely new material.

Before the runway show, Pharrell explained in a statement to W Magazine: 'Denim is one of the most cherished fabrics on Earth and we have created the next generation.'

Style statement: The Happy singer made sure to show off just how stylish the line is, combining a bomber jacket and a pair of customized jeans from the label with other designer touches including a Chanel rosary, Timberland boots and his signature hat

Style statement: The Happy singer made sure to show off just how stylish the line is, combining a bomber jacket and a pair of customized jeans from the label with other designer touches including a Chanel rosary, Timberland boots and his signature hat

Designing men: The star posed with his Bionic Yarn co-founder Tyson Toussant and G-Star's Shubhankar Ray

Designing men: The star posed with his Bionic Yarn co-founder Tyson Toussant and G-Star's Shubhankar Ray

As the curator of new line, the Happy singer made sure to show off just how stylish it is, combining a bomber jacket from the label and a pair of customized jeans taken from the line with other designer touches including a Chanel rosary and his signature hat.

The Fashion icon also blended pierces from his other forays into the style world, including a T-shirt from his collaboration with Human Made and a pair of red Timberland boots that he also designed and, in this case customized with painted words and symbols.

Helping launch his new label was Entourage actor Adrian Grenier.

Front row stars: Also watching the models show off the new range was Joe Jonas, who was spotted chatting to designer Richard Chai

Front row stars: Also watching the models show off the new range was Joe Jonas, who was spotted chatting to designer Richard Chai

Not your average hippie clothing: Pharrell and his design team sent models down the runway in edgy but wearable denim outfits that ranged from traditional jeans and shorts to dresses that were both casual and chic

Not your average hippie clothing: Pharrell and his design team sent models down the runway in edgy but wearable denim outfits that ranged from traditional jeans and shorts to dresses that were both casual and chic

One to always help out with environmental causes, the star seemed over the moon to join the singer up on stage after the show.

Also watching the models show off the new range was Joe Jonas, who was spotted chatting to designer Richard Chai, whose show ran the previous day.

The G-Star Raw For The Ocean Collection is available for sale from Saturday and ranges in price from $70 for a hat to $430 for a trench coat.

New look: All the outfits, including the N.E.R.D frontman's own, were made from Bionic Yarn, which is created by using recycled materials, namely plastics that have washed up on beaches across the world

New look: All the outfits, including the N.E.R.D frontman's own, were made from Bionic Yarn, which is created by using recycled materials, namely plastics that have washed up on beaches across the world

Comments (21)

Share what you think

 View all

The comments below have not been moderated.

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

Add your comment

By posting your comment you agree to our house rules.

Who is this week's top commenter? Find out now