Princess Beatrice becomes city trader for the day at charity event

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BGC Partners and Cantor Fitzgerald hold annual Charity Day today
Brokers commemorate colleagues who perished on September 11, 2001
Distribute 100% of global revenues to dozens of charities around the world
Famous faces attend to pick up phones and help raise money
Now in its 10th year, day has raised more than £62 million so far

Published: 06:57 EST, 11 September 2014 | Updated: 10:02 EST, 11 September 2014

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Princess Beatrice tried her hand at investment banking in London today.

The daughter of Prince Andrew and Sarah Ferguson joined a slew of celebrities as she brokered deals on the phone for charity.

Beatrice, 26, returned to the annual BGC Charity Day selling shares for a good cause, while commemorating the bank's employees who perished on 9/11.

Princess Beatrice, 26, looks overjoyed to be helping out at the annual banking fundraiser

Old professional Beatrice returns to the trading floor after previously having taken part

Every September 11 since 2005 the bank, together with Cantor Fitzgerald, distribute 100 per cent of revenue to the Cantor Fitzgerald Relief Fund and multiple charities around the world.

And they always invite a hoard of A-listers to help them out.

While the celebrities choose their own charities, the initiative is held in memory of hundreds of staff of its sister company, investment bank Cantor Fitzgerald, who had offices at the top of the North Tower.

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Beatrice joined her mother and sister Eugenie at the event in 2011 at the same London office in Canary Wharf.

But today she came alone, joining the likes of Samuel L. Jackson, Dynamo, Stephen Fry and Jack Whitehall, as each celebrity raised money for their chosen charity.

David Gandy, Yasmin Le Bon, Clive Owen, Amanda Holden and James Haskell also gave brokering a go for a good cause.

Samuel L. Jackson speaks to investors as he raises money for his charity One For The Boys

Stephen Fry jokes around at the 'positive, uplifting' annual event

All Saints - all incredibly youthful looking - get in on the brokering action

Roy Hodgson and Broadwalk Empire legend Steve Bushemi sell some shares

Amanda Holden ‏tweeted: 'Can't wait to get on that trading floor @bgccharityday to raise money for @bdch #bgccharityday. I'm on my way!'

While Samuel L. Jackson tweeted: 'Up early headed to @BGCCharityDay reppin' @One4theBoys Don't forget to take a min to remember those who died on Nine Eleven!!

Later adding: 'Thank u 4 hosting us @BGCCHARITYDAY . Enjoyed trading with the team 4 @one4theboys @rapefoundation'

Stephen Fry tweeted: 'Over the moon to be going to @bgccharityday to raise money for charity @elephantfamily. Elephants never forget, and nor will we #markshand'

Barbara Windsor wears fuchsia pink for the occasion

Jonathan Ross, Twiggy and Jim Carter team up for a group photo

Critically acclaimed Homeland actor Damian Lewis picks up two at a time

Amanda Holden ‏tweeted that she 'can't wait to raise money for @bdch' - David Gandy also joined in

Hollywood actor Clive Owen was also spotted on the trading floor

In addition to giving money to charity, the Cantor Fitzgerald Relief Fund also accepts donations from the general public.

Since its inception, Charity Day has raised approximately £62 million ($101 million) globally.

Each anniversary is a poignant occasion and the Charity Day is the bank's way of turning a tragic day into one that is positive and uplifting, by helping others.