One is six women would give up sex forever for slice of their favourite cake

show ad

The homeless man who caused Ebola panic in Dallas: Vagrant who wandered off while he was meant to be under observation for virus captured after frantic search - and will now be held against his will
NBC cameraman fighting for his life against Ebola virus leaves Liberia and will land in Nebraska for treatment this morning
Americans set to face increased screening at airports amid Ebola crisis: CDC FINALLY considers giving every passenger arriving from Liberia a medical check-up on arrival
Anguish of U.S. Ebola patient's girlfriend: He came to America to marry her and now she can't even speak to him as he fights for his life in critical condition
Khorosan group will strike US 'very very soon' warns FBI director as he admits 12 American ISIS fighters cannot be stopped from coming back home
TSA agents 'opened urn full of mother's ashes in airport security and spilled them' inside grieving son's baggage on trip to spread her remains in the Caribbean Sea
Biden apologizes AGAIN for second Middle East blunder in two days: Vice President says sorry to UAE for saying it supported Al Qaeda
Hunt for French intelligence officer turned Islamic terrorist plotting attack on America: First US air strikes on Syria targeted highly-trained explosives expert defector– but he got away and is still on the run with Khorosan group
Beat it! Beats by Dre banned and booted from televised NFL interviews after agreement with Bose prevents any other headphones from appearing on camera
Medical school graduate dies after being tasered twice by officers after he went berserk in police station
Anger as death row cop-killer gives commencement speech to students as colleagues of officer he killed hold protest
Woman allegedly raped by top civil rights lawyer after Rev Al Sharpton's birthday party had sex with him AGAIN the next morning, claims report
Michael Phelps quits swimming for stint in rehab as he is charged with second DUI after eight-hour gambling and drinking binge that left him unable to walk
$BEN AFFLECK \nCharacter(s): Nick Dunne \nFilm 'GONE GIRL' (2014) \nDirected By DAVID FINCHER \n26 September 2014 \nSAK42261 \nAllstar/NEW REGENCY PICTURES \n \n(USA 2014) \n \n**WARNING** This Photograph is for editorial use only and is the copyright of NEW REGENCY PICTURES and/or the Photographer assigned by the Film or Production Company & can only be reproduced by publications in conjunction with the promotion of the above Film. A Mandatory Credit To NEW REGENCY PICTURES is required. The Photographer should also be credited when known. No commercial use can be granted without written authority from the Film Company.$ Ben Affleck's Gone Girl tops US box office with $38m in sales and scares off horror movie Annabelle
iCloud hacker releases fourth wave of celebrity nudes - including Winona Ryder and the first male victim
The toddler who went to bed with pink eye and was dead from enterovirus 68 the next morning: Parents pay tribute to 'beautiful and perfect son' as medics hunt for answers
Navy conducts a secret test of its 'autonomous swarm' boat system that could put artificial intelligence at the helm in the next year
North Korean officials dispel rumours leader Kim Jong Un is ill and say 'there's nothing wrong with his health'
'I am pretty scared to die... but at least I went out helping those in need': Family of American ISIS hostage release emotional letter he wrote from captivity
First U.S. soldier killed in fight against ISIS: Indiana marine presumed dead after aircraft went down over water
Alan Henning 'was certain he was going to be freed': Hostage held with him reveals how Briton 'laughed and joked' with other detainees when he was first kidnapped
The grannies with Kalashnikovs facing a bloodbath on Nato's doorstep: Gun-toting women symbol of Syrian town's resistance against ISIS onslaught
Grief of the wife who's lost her hero: Family of Alan Henning join hundreds of mourners for service of reflection
Premier Benjamin Netanyahu blasts White House's rebuke of Israeli settlements in the West Bank as 'against American values'

Study revealed people are willing to give up surprising essentials for cake
Nine per cent of people would give up their car or internet for sweet treat
Almost a quarter would rather have cake than a glass of wine ever again
It also found nation's favourite was chocolate cake and Victoria sponge

Published: 07:46 EST, 5 October 2014 | Updated: 17:27 EST, 5 October 2014

326

View
comments

One in six women would give up sex forever for a slice of their favourite sponge dessert.

People in the UK would be willing to give up a surprising list of essentials –including their car and the internet – so they could eat cake, according to new research.

People are also using the sweet treat as a negotiation tool to help them get their own way, says cake company Mr Kipling.

Scroll down for video

One in six women would give up sex forever for a slice of their favourite cake and some their car and internet

It found one in eight have brought cakes into their office to butter up their boss, while 11 per cent of men have tried to win a woman’s heart with a cake – compared to seven per cent of women.

Meanwhile, almost a quarter would never have a glass of wine again and 13 per cent would ditch their mobile phone.

It was also revealed that nine per cent of men were willing to give up on sex for cake, compared to 16 per cent of women.

A quarter would be willing to delete their Facebook and Twitter accounts and 13 per cent would ditch their favourite TV show.

The survey of 2,000 adults, which marks the launch of National Cake Week, also found that chocolate is the nation’s favourite cake – with half favouring it over any other.

A third would opt for a Victoria Sponge and 28 per cent said Lemon Drizzle was their favourite.

And although it missed out on the top 10, the banana cake was a hit in Aberdeen, while 70 per cent of those in Wolverhampton prefer a Cherry Bakewell.

The carrot cake was second favourite in Norwich and for one in three Christmas cake was one of the most loved in Brighton.

Claire Harrison-Church, category business unit director for Mr Kipling, said: 'Cake is one of the things the nation simply cannot live without, even if it just a little treat every now and then.'