Introducing the world's funniest fashion models! Betabrand recruits female comedians for quirky new campaign

By Mail Online Reporter

Published: 12:32 EST, 9 October 2014 | Updated: 16:33 EST, 9 October 2014

Proving that women can be both funny and fashionable, San Francisco-based clothing company Betabrand has cast 14 comediennes for its latest campaign.

Sarah Haskins, who co-created Trophy Wife; Carrie Kemper, a writer for The Office and Silicon Valley; and Tracey Wigfield, who writes for The Mindy Project, are just some of the female comedians who model the company's fall collection.

Betabrand, which crowdfunds clothing like the now famous zip-up, one-piece Suitsy, has also featured interviews with each model on the website. 

Proving that women can be both funny and fashionable, San Francisco-based clothing company Betabrand has cast 14 comediennes - instead of models - for its latest campaign

Proving that women can be both funny and fashionable, San Francisco-based clothing company Betabrand has cast 14 comediennes - instead of models - for its latest campaign

Betabrand, which crowdfunds clothing like the now famous zip-up, one-piece Suitsy, has also featured interviews with each comedienne on its website

Betabrand, which crowdfunds clothing like the now famous zip-up, one-piece Suitsy, has also featured interviews with each comedienne on its website

'These days, women are ruling the comedy world,' said Betabrand founder, Chris Lindland.

Thanks to popular Betabrand products like Dress Pant Yoga Pants and Black Sheep Wrap Sweaters, women are now nearly half of the company's audience, he added. 

Founded five years ago, Betabrand has never used 'professional' models to advertise its products - instead, it has chosen to feature friends, family, and community members.  

'These days, women are ruling the comedy world,' said Betabrand founder, Chris Lindland

'These days, women are ruling the comedy world,' said Betabrand founder, Chris Lindland

Founded five years ago, Betabrand has never used 'professional' models to advertise its products - instead, it has chosen to feature friends, family, and community members

Founded five years ago, Betabrand has never used 'professional' models to advertise its products - instead, it has chosen to feature friends, family, and community members

'I managed to turn a bad break up into something funny and moving that other people can enjoy,' said Brenda Hsueh

'I managed to turn a bad break up into something funny and moving that other people can enjoy,' said Brenda Hsueh

'Betabrand’s “Gay Jeans” hugged my butt like a gay man wouldn’t,' said Rachel Axler. 'I had a blast during the photo shoot, and love that Betabrand would use a 5-foot-tall model'

'Betabrand’s “Gay Jeans” hugged my butt like a gay man wouldn’t,' said Rachel Axler. 'I had a blast during the photo shoot, and love that Betabrand would use a 5-foot-tall model'

'My mother is to blame for my career pursuit in comedy. She has laughed at all of my jokes and stupid characters since the day I was born,' joked Danielle Stewart

'My mother is to blame for my career pursuit in comedy. She has laughed at all of my jokes and stupid characters since the day I was born,' joked Danielle Stewart

'We want to [feature] genuine people feeling comfortable and feeling themselves in their clothing,' Betabrand content producer Liz Rossof told Elle.com.

The company also has a Model Citizen app that enables customers to upload photos of themselves wearing Betabrand clothes to get a discount on future purchases.

Ms Rossof says the company would like to rely exclusively on its customers as models in the future.

'I am lucky that I managed to find a job where I get to work with people who make me laugh hard every day,' admitted Laura Kraft

'I am lucky that I managed to find a job where I get to work with people who make me laugh hard every day,' admitted Laura Kraft

'I don’t think of myself as a “funny woman,” I think of myself as a funny person. I don’t think gender should matter in comedy, funny is funny!' said Alana Johnston

'I don’t think of myself as a “funny woman,” I think of myself as a funny person. I don’t think gender should matter in comedy, funny is funny!' said Alana Johnston

'My proudest career moment was when I won an Emmy for co-writing the series finale of 30 Rock. My least proud was today when I ate a potato chip off the writers’ room floor,' joked Tracey Wigfield

'My proudest career moment was when I won an Emmy for co-writing the series finale of 30 Rock. My least proud was today when I ate a potato chip off the writers’ room floor,' joked Tracey Wigfield

'I experienced so much comfort [wearing Betabrand]. I fell in love with the hoody blazer,' said Janie Haddad

'I experienced so much comfort [wearing Betabrand]. I fell in love with the hoody blazer,' said Janie Haddad

'As soon as someone laughs at something I said, I think, “Can I use that in a story? If not, I need to tweet it.” Not proud of this!' confessed Anna David

'As soon as someone laughs at something I said, I think, “Can I use that in a story? If not, I need to tweet it.” Not proud of this!' confessed Anna David

For it spring women's collection earlier this year, Betabrand used female PhDs to model its wares, and instead of doing the same thing with MDs, MBAs, or JDs, the company thought comedians 'would be more interesting'. 

'To me, their intelligence is magic. And most have high-end academic backgrounds, so it's a fun chapter in the same story -- namely, we'd love to build a brand around brainy women,' said Mr Lindland.

 

 

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