Going for the gold! Jennifer Lopez, 45, smolders in cleavage-baring satin mini dress for new Endless Jewelry campaign 

By Heidi Parker for MailOnline

Published: 14:07 EST, 19 November 2014 | Updated: 15:13 EST, 19 November 2014

Jennifer Lopez clearly likes to stay busy.

This year alone the 45-year-old star released the album AKA (which spawned the hits I Luh Ya Papi and Booty), filmed the drama Boy Next Door (due in theaters in January), and published the autobiography True Love, which this week made the New York Times bestseller list.

As if that isn't enough to keep the mother of twins Max and Emme on the run, on Wednesday it was announced the Bronx native has partnered with Endless Jewelry for their Collection campaign.

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Don't be fooled by the rocks that she's got: On Wednesday it was announced Jennifer Lopez has partnered with Endless Jewelry for their Collection campaign

Don't be fooled by the rocks that she's got: On Wednesday it was announced Jennifer Lopez has partnered with Endless Jewelry for their Collection campaign

The Jenny From The Block hit maker - who will perform at the American Music Awards this weekend - smoldered in a portrait for the line.

Wearing a skintight ivory satin mini dress with one of the spaghetti straps pulled off her shoulder, the Maid In Manhattan star looked ready for the red carpet.

The ex-wife of Marc Anthony showed off toned legs in shiny army green Louboutin pumps with spiked heels.

Gold fever: One of the bracelets J-Lo designed was this sparkling one with eight charms including a heart

Gold fever: One of the bracelets J-Lo designed was this sparkling one with eight charms including a heart

Red alert: The bracelet also comes in a scarlet shade with a gold star and rhinestones

Red alert: The bracelet also comes in a scarlet shade with a gold star and rhinestones

A gem: A black model has a faceted stone and silver tones; the bracelets retail from about $20 to $50

A gem: A black model has a faceted stone and silver tones; the bracelets retail from about $20 to $50

The Calabasas resident wore her highlighted locks down and strewn over her face. Heavy smoky eyes gave her an alluring evening look.

Under the three-year partnership with Endless, Jennifer has designed her own collection of bracelets and charms, according to the press release.

The items will launch in December with gold, red and black bracelets.

They look good together: Lopez and Gerard Butler, both 45-years-old, got close at the Hollywood Awards on Friday in LA

They look good together: Lopez and Gerard Butler, both 45-years-old, got close at the Hollywood Awards on Friday in LA

He couldn't stop looking at her: The Booty singer showed off her trim figure in a black-and-white dress that appeared to be semi sheer on top; the beauty has said she works out almost every day

He couldn't stop looking at her: The Booty singer showed off her trim figure in a black-and-white dress that appeared to be semi sheer on top; the beauty has said she works out almost every day

There are 32 charms in all in silver and gold. 

'Endless Jewelry is all about fun, positivity, colours and being yourself,' the Parker actress said in a statement. 

‘My exclusive collection with Endless Jewelry embraces the attitude of being fun and elegant at the same time. It is also about letting each woman express her personality through her jewellery. The collection will let women celebrate what is unique and beautiful about themselves,' the On The Six hit maker added.

'We are proud to be in this long-term relationship with Jennifer Lopez,' said Endless Jewelry CEO Jesper Nielsen. 

Prices for the bracelets range from about $20 to $50. They are available at independent jewelry retailers that can be found on the Endless website.

On Friday, J-Lo looked flirty with Gerard Butler at the Hollywood Film Awards where she wore a black and white dress. The stars are the same age.

A mom first: Lopez seen with her twins Max and Emme while shopping at a mall in LA on Sunday; in her book True Love she wrote about how happy she is to be a mother

A mom first: Lopez seen with her twins Max and Emme while shopping at a mall in LA on Sunday; in her book True Love she wrote about how happy she is to be a mother

 

 

 

 

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