12 Most Strategic Goals for Social Media Contests Mila Araujo July 18, 2014 Guest Posts, Learning, Marketing Contests require solid strategy. Learn how to create a social media contest that will provide long term results for your company and grow your community.
Building Blocks: The Social Strategist vs. Someone Who Is Just Good on Social Media Mila Araujo April 13, 2014 Career, Featured, Learning, Marketing, Start Here, Understanding Social Media This post is simple. This is inspired by the myriad of people out there who come up with great social media ideas, or who can get some activity on a post but don't think too far beyond that, and the businesses...
Tips on Using Webmaster Tools to Learn, Fix Your Site And Improve Your Search (SEO) Mila Araujo August 11, 2013 Analytics and Tools, blogging, Learning, Marketing, SEO Help, Understanding Social Media Google Webmaster tools is not Google Analytics. Now that you have this set up, you can start investigating what is really going on with your site. You will be able to check where your content is linked from (for example guest blogs, citations), see where search is coming up with errors, fix broken links and gain insight into your popular posts and key word searches.
Why “Most Linked Content” May Be More Important Than “Click Through Rate” Mila Araujo August 11, 2013 Analytics and Tools, blogging, Featured, Graph Search, Learning, Marketing, NonProfit Strategy, SEO Help, Understanding Social Media Just because something is most linked, doesn't mean it's most clicked through. Click through rate will depend on who is doing the linking. So, for example, this article may have the most links, but it may have very low click through. Without looking at webmaster tools, you might be losing out on opportunities for improvement.
A Simple Rule to Manage Your Marketing : Stop Thinking it’s “just marketing” Mila Araujo July 27, 2013 Advertising, Featured, Leadership & Vision, Learning, Marketing, Social Network, Start Here, Understanding Social Media Protect your marketing investment: A simple formula to manage results, make reasonable demands, and how to know when you're being taken advantage of. The environment right now is so competitive, and new that there are few people in the mass of "marketers" who truly understand how to market properly. They are learning too. So what is happening is that even they are throwing numbers and results out based on analytics , basic buzz words and attribute numbers to them...You need to understand the basics to protect your business.
Marketing Madness: Content marketing and the importance of listening #ContentMTL Mila Araujo July 5, 2013 #custserv, Advertising, blogging, Featured, Learning, Marketing, Social Network, Understanding Social Media Before focusing too much on all the best practices and theories of Content Marketing, your best bet is to start by listening. Buzz words have created too much confusion for business owners. Making them feel lost in the online space. The key to finding success with content marketing is making sure that a large part of the activity is about listening.
Breaking Down Social Media : Finding a Soul in Brands Mila Araujo February 19, 2013 #custserv, community, Facebook, Featured, Leadership & Vision, Learning, Marketing, Social Network, Understanding Social Media The term social media is largely misused and misunderstood. You can't have one social media strategy, or just decide to "do social media". You have to realize what the term represents, that's the first...
Facebook Privacy: Social Connections | To Friend or Not To Friend : You had me at Subscribe Mila Araujo January 17, 2013 blogging, community, Facebook, Featured, Graph Search, Learning, Marketing, Networking, Understanding Social Media My friend and Social Media Consultant, Linda Bernstein came up with a good question on her Facebook status, she wanted to know if people friend people whom they do not know. It's a great question...
The Enagaged Mind: 5 Reasons Every Serious Professional Should Use Social Media for Business Mila Araujo November 21, 2012 #custserv, blogging, Career, Employee Engagement, Featured, Leadership & Vision, Learning, Marketing, Networking, Understanding Social Media Your World Isn't "The World" If you want to know the value of social media and social networking for business, you need to be able to agree that your world is limited. That without social media, you live "in...
It’s Your Blog – Own it. Beyond The Usual Rules For Blogging Success Mila Araujo November 18, 2012 #custserv, blogging, Featured, Guest Posts, Learning, Marketing, Understanding Social Media Blogging effectively takes a lot more than just writing. If I asked you what the top most important things in blogging are, what would you say? Write "interesting content"? Be relevant? Keep it...