Her denim debut! Alexa Chung designs (and models) retro-inspired collection for AG Jeans
- The 31-year-old's new range is due to go on sale tomorrow
- Alexa also starred in a short film, directed by Gia Coppola, which was created to promote the collection
Model turned designer Alexa Chung has revealed the first pieces from her debut collaboration with premium denim brand AG Jeans.
The 31-year-old Brit, who lives in New York, models the collection herself in a stunning series of campaign images, which showcase the collection's laid-back style.
Alexa's 20-strong clothing range features a variety of casual and relaxed pieces, from overalls and T-shirts to pinafore dresses and high-waisted jeans.
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Strike a pose: Alexa Chung, 31, has unveiled her new denim collaboration with premium brand AG Jeans
A woman of many talents: As well as acting as the key designer for the collection, the Brit also models in the campaigns
Earlier this month, the model debuted a short film which she made in collaboration with director Gia Coppola and online retailer MyTheresa.com in order to promote her collection.
The video, which was shot at Coppola's home in the Hollywood Hills, was created exclusively for MyTheresa.com as part of their new Tunes campaign and sees Alexa showcasing her impressive karaoke skills.
Appropriately, the leggy brunette is seen singing her own version of Stevie Nicks' 1994 hit Blue Denim in the clip, which is focused around an LA party at which Alexa is a guest.
Alexa first revealed that she was working with AG on a collection back in June, telling WWD.com: 'The collection is inherently the missing pieces of my dream denim wardrobe, which, as ever, is predominantly inspired by a late Sixties, early Seventies aesthetic.
Sixties inspired: Alexa revealed to WWD.com that the collection was inspired by a late sixties aesthetic
Wardrobe essentials: Alexa's AG collection includes a number of casual and relaxed pieces, from shorts to mini skirts
Sweater style: The collection draws on Alexa's own unique fashion sense, which has seen her hailed as one of the world's most stylish women
The former TV presenter also revealed that she had paid a trip to the AG factory, in order to get a real taste for how the company operated - and to learn how exactly her pieces would be made, from start to finish.
'I found the trip incredibly inspiring and an opportunity to learn about denim and make things I had been dreaming about finding,' she added.
While the exact prices of each piece are not yet available, AG has confirmed that the collection, which will officially launch on January 15, will be priced between $70 and $300.
It is not the first time that Alexa has put her design skills to the test.
In 2010, the socialite announced a collaboration with popular main street store Madewell, revealing at the time that, while she was responsible for sketching the inspiration for each piece in the collection, it was the company's brand directors who helped her to bring them all to life.
Retro-inspired: Each of the pieces, which will be priced between $70 and $300, has a laid-back, casual feel
Blue denim: In order to promote the collection, Alexa also released a short film, directed by Gia Coppola, in which she sings a rendition of Stevie Nicks' 1994 classic jean-inspired hit
Casual comfort: As well as the main denim collection, the range also includes T-shirts and sweaters
'I can't take credit for the hard work at all because I just took sketches in and talked about them,' she told Glamour.
'Kin [Madewell's design director] was magical and made it all exist. It was good fun from my end. . . maybe not from hers.
'I drew really slightly rubbish drawings and then said, "but can it have dots on it?"
'It's actually a bit weird to see everyone walking around in the clothes today because they all look like me.'
'It's a very egotistical exercise.'
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