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But are you a natural blonde? Carl's Jr. Super Bowl star Charlotte McKinney shows why she made millions suddenly want a burger at a hair care event

Published: 21:52 EST, 5 February 2015 | Updated: 03:01 EST, 6 February 2015

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Her advert may have only been 30 seconds long, but the so-called 'next Kate Upton' clearly plans for her 15 minutes to be much, much longer.

Charlotte McKinney was lapping up her new found stardom in New York on Thursday.

This time last week, the 21-year-old Floridian was a little known model but thanks to her rather racy Carl's Jr. commercial for last Sunday's Super Bowl she now has thousands of fans and an open invitation to red carpets.

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Overnight sensation: Charlotte McKinney was lapping up her new found stardom in New York on Thursday at the Beach Blonde by John Frieda event

Charlotte McKinney flaunts curves at Beach Blonde event

The curvaceous blonde stepped out at the Beach Blonde by John Frieda event at The Garage, and was not shy about showing off the figure that made her an overnight sensation.

Just like in the advertisement for the so-called All Natural Burger, Charlotte's rather impressive cleavage was on full display.

While in the ad she wore just a tiny white bikini, she covered up a little more this time around in a strapless white dress.

All her: Just like in the advertisement for the so-called All Natural Burger, Charlotte's rather impressive cleavage was on full display in a white dress

Sexy smooches: Not too concerned she may show off more than she bargained for, the blonde - whose tanned skin contrasted with her dress - blew kisses at photographers

Are you looking?: Charlotte continued to show off her extremely ample cleavage once she was inside the bash

With reportedly 32F breasts it was little wonder the strapless neckline threatened to cause a wardrobe malfunction.

Not too concerned she may show off more than she bargained for, the blonde - whose tanned skin contrasted with her dress - blew kisses at photographers.

With the event all about being a blonde - natural or otherwise - the newest model to hit the big time was joined by a bevy of her light hair sisters.

Too racy? Carl's Jr's near-naked new Super Bowl commercial

Party gals: Also proving blondes have more fun was (L to R) Lauren Conrad and Martha Hunt

Didn't get the memo: Former Miss Universe, Olivia Culpo, was representing for her brunette sisters

Hard to miss: AnnaSophia made her blonde tresses pop by wearing a contrasting black strapless playsuit

Also proving blondes have more fun was Martha Hunt, AnnaSophia Robb and Lauren Conrad.

AnnaSophia made her blonde tresses pop by wearing a contrasting black strapless playsuit.

Lauren meanwhile donned a navy dress with a structured top and a short A-line skirt.

Added extras: The Carrie Diaries star wore a pair of light blue suede pumps and carried a clutch

Making friends: AnnaSophia posed with Charlotte as they explored what was on offer at the party

Life's a beach: The actress had a great time on the sand - even though she was wearing heels

Clearly not getting the blondes only memo was former Miss Universe, Olivia Culpo.

However, the brunette girlfriend of Nick Jonas wore her dark locks proudly out and flowing to one side.

The 22-year-old dressed in a simple long sleeve black top and white skirt ensemble.

Don't mind if I do: Peckish Lauren grabbed something to eat from a food truck during the evening

In touch with her inner child: The Hills star was particularly fond of the extravagant sandcastle on display

Fan favourite: This time last week, the 21-year-old Floridian was a little known model but thanks to her rather racy Carl's Jr. commercial for last Sunday's Super Bowl she now has thousands of fans