Kim Kardashian's new wavy bob is must-have red carpet cut

show ad

Kanye's Grammys meltdown: Star storms on stage AGAIN as Beck beats Beyoncé to best album - then goes on backstage rant about rocker's win being a 'smack in the face' - before Kim shuts him up
The Grammys Hall of Shame: Rihanna, Rita Ora and buttock-baring 'Matador' Madonna lead the WORST dressed list on the LA red carpet
Congresswomen who champion income equality are accused of hypocrisy for attending Grammys with wealthy Hollywood elite
Pharrell Williams and his hooded backing dancers make Grammy 'hands up' gesture for Michael Brown
Sex-trafficking victim who also suffered domestic abuse gives a moving Grammy speech alongside Katy Perry
ISIS behead man... for WITCHCRAFT: Barbaric execution for 'invoking magic' plunges Middle East further into the Dark Ages
NBC crisis talks to decide the fate of Brian Williams: CEO and execs hold summit over lying anchor
Hooded gunmen armed with Kalashnikovs fire at police in Marseille where French prime minister is due to visit today
Should every woman SHAVE her face? It sounds crazy, but beauty experts say it's the reason men age better - and it works for women too!
EXCLUSIVE: 'I'm your son Etan. I've come home.' How on the eve of the trial of their son's alleged murderer, the Patzes faced yet another agony 35 years after he vanished
From fake hotel wake up calls to the airport security trick to steal your valuables: The top 10 travel scams revealed (and how you can avoid them)
Is your TV eavesdropping on PRIVATE conversations? Samsung warns users its smart sets can capture every word
Bruce Jenner breaks his silence to deny texting at the wheel during fatal crash - as cops suggest he's in the clear and car IN FRONT is to blame
British Academy Awards audience left stunned by host Stephen Fry's attempt to imitate Professor Stephen Hawking's synthesised voice
Tiny tots who have become the ultimate A-list accessory: Beyonce, Wiz Khalifa and Jamie Foxx take their children to the Grammys
Huge blast that sparked fears of a 'tactical nuke' explosion in Ukraine is caught on camera, amid warnings Russia will try to take back other Baltic states next
American sisters who were arrested for STRIPPING in sacred Angkor Wat temple are booted out of Cambodia
Brian Williams CANCELS scheduled appearance on Late Night with David Letterman amid lie scandal
Boston buried under so much snow there's nowhere to put it! City battered for a THIRD Monday in a row with more than TWO FEET expected today
Were wounds suffered by survivor of axe-attack family SELF-inflicted? New twist in grisly SA murder case as it's revealed son waited more than four hours to call police as parents and sister lay dead
Forget 'Googling', soon we could be 'Appleing': Job listing fuels rumours firm is working on its own search engine
EXCLUSIVE: '50 Shades of Grey is much too soft, I only do REAL bondage': World's oldest lesbian dominatrix, 83, who keeps her submissive companion in a French chateau attacks US blockbuster
How to survive a plane crash: Stay fit, fly ECONOMY and only think of number one
Woman with 95% MALE DNA gives birth to twins in Indian 'medical miracle'

Jenna Coleman, Claudia Winkleman and Lea Seydoux all have the crop
Loose, messy waves with red carpet gowns at Grammys and BAFTAs
Helen Mirren, Beyonce and Alexa Chung helped start the trend
Stylist George Northwood explains the appeal of the low-maintenance 'do

By Martha Cliff for MailOnline and Katie Amey for MailOnline

Published: 05:36 EST, 9 February 2015 | Updated: 07:37 EST, 9 February 2015

View
comments

Gone are the Hollywood waves of award seasons past as last night's BAFTA and Grammy awards saw many celebs opt for a chin-skimming hairdo.

Kim Kardashian led the charge, swapping her long ebony locks for a side-parted, messy shoulder-length 'do that framed her perfectly made-up face.

And Rosamund Pike, Taylor Swift and Katy Perry were all among the red-carpet starlets to forsake their flowing tresses in favour of the fuss-free wavy bob, dubbed the 'wob'.

Scroll down for video

Kim Kardashian abandoned her famous ebony tresses in favour of a sultry 'wob' at the Grammy awards

Katy Perry gave the trend a pop of colour with her bright lilac coloured tresses at the Grammys and British beauty Jenna Coleman kept hers practical at the BAFTAs by pinning the stylish bob but letting tendrils fall around her face.

Gone Girl star Rosamund Pike - who recently showcased an undercut beneath her wob - swept her hair to the side, and tucking one side behind an hear.

The flattering hairstyle perfectly accessorised with her simple black halterneck gown and showed off her emerald and diamond earrings.

The wob look has already seen several A-listers convert from their flowing hair to short and sweet and Beyonce and Sienna Miller were early adopters of the low-maintenance 'do.

Sultry Kim Kardashian shows new wavy bob at the Grammys

Taylor Swift has long been a convert of the bob and was championing the trend at last night's Grammys, while fellow blonde Rosamund Pike joined the trend for the choppy hair style at the BAFTAs

Katy Perry made the wob trend personal by dying tresses a bold lilac and sweeping hair over to one side

Katy Perry shows off her 'wob' with lilac tresses at Grammys

Cut to chin-length, the red carpet crop is easily identifiable by its loose, textured waves, rather than a sleek, polished finish.

Luke Hersheson, who created Sienna Miller's cut, told The Times how he achieved the actress's new style: 'I didn't want it to look like she'd been to an expensive hairdresser. It almost looks as if it has grown into itself and become that way without the help of a hairdresser.'

Built on an undercut, wob tendrils are chopped to look like torn, untreated ends, which can then be scrunched up to create messy waves.

Doctor Who actress Jenna Coleman kept her wavy bob practical by clipping it back at the BAFTAs

British presenter Claudia Winkleman (left), added her signature heavy fringe to her wob hairstyle and French actress Lea Seydoux (right) also favoured the un-fussy look at the BAFTAs last night

The deliberately messy, soft cut is a far cry from the sleek bob or elaborate up-dos we're used to seeing on the red carpet.

One of the pioneers of loose hair textures and messy chic is Alexa Chung who rarely wears her scruffy-chic style below her chin.

George Northwood, the man behind Alexa's wob, said: 'Women want to look like they've made no effort.

'A good, undone cut is the secret - chopped into, so it's easier to manage.'

To create the red carpet wob at home, he recommended trying salt spray or touching up the bottom pieces with a curling iron for that coveted tousled look.