Sølveig Mork unveiled as latest face of Wonderbra

EXCLUSIVE: 'I thought Sammy Davis Jr was my adopted father but he was my real dad.' Rat Packer's love child reveals amazing family secret - and that despite father's wealth, he works in Costco
American hostage Kayla Jean Mueller is confirmed dead: ISIS sends horrified parents photograph of her body as grisly proof
Cornell student 'killed his CEO father by blasting him multiple times with a shotgun at home, then waited on the driveway with his mom for police'
Nursing assistant Jesse Matthew will NOT face death penalty for Hannah Graham's death after being charged with first-degree murder
Former top presidential adviser says Obama LIED about his support for gay marriage for years so he could get elected
Jim Crow lynchings were more common than thought with new report adding 700 more murdered African Americans to total of nearly 4,000
PICTURED: Man who killed Chris Kyle also 'almost beat comrade to death'. Exclusive photos emerge of suspect weilding AK47as American Sniper murder trial starts
Charles Manson's fiancée 'only wanted to marry him so she could put his corpse on display in a glass coffin after he died'
Jewish activists demand Urban Outfitters stop selling tapestry which resembles a Nazi concentration camp uniform forced on gay prisoners - branding it 'deeply offensive'
Parents of premature triplets are left stranded in Texas hotel with 'no way to get home' after spending all of their savings on SUV that was 'too small to hold all their babies' car seats'
How the simple but brilliant design of the Kikkoman soy sauce bottle helped bring the brand into dining rooms across the world... and even into the MoMA collection
How NOT to sell your house: Hilarious collection of world's worst estate agent photos (so would YOU want to live here?)
Better Call Saul opens with a record-breaking 6.9 million viewers... making it the highest-rated cable TV debut ever
San Francisco water manager is caught URINATING in reservoir that services 2.5million people
Is this proof a lost Rockefeller heir joined a tribe of naked cannibals? Picture shows white man with Papuan man-eaters eight years after mysterious disappearance
EXCLUSIVE: The moment homeowner returned to his house to find charred body of ISIS terrorist who'd been living there for four months during Kobane siege
ISIS release beheading video showing the murder of eight men accused of being members of Israel and Egypt's army
Jordanian pilot who was burned to death in sickening ISIS video 'was so heavily sedated he had no idea what was about to happen to him'
America gives Syria's President Assad 'backdoor information' on air strikes to help him fight ISIS
Bobbi Kristina's family 'want to let her die on the same day as Whitney' - as fans gather for emotional vigil in her hometown
EXCLUSIVE: 'Knives and guns are playtime' - Social media reveals the murky world of Bobbi Kristina and the friends who swarm around the home she shared with her adopted brother turned lover
The PITFALLS of having your eyes lasered: Long to throw away your glasses? Laser eye surgery may be riskier than you think
Who is the real Sia? The wig-wearing singer who REFUSES to show her face and once contemplated suicide while battling alcohol and drug addiction
The NEW health rules: Get your hands dirty, be unproductive and do something you love for 10 minutes every day

Sølveig Mork will model the SS15 and AW15 collections for Wonderbra
She follows in the footsteps of Dita Von Teese and Miranda Kerr
The Danish model has previously graced covers of Grazia and ELLE Italia

Published: 12:21 EST, 10 February 2015 | Updated: 13:49 EST, 10 February 2015

View
comments

Eva Herzigova was launched into super-stardom when she became the face of Wonderbra in 1994.

Now Danish-born model Sølveig Mork is hoping to follow the same trajectory as she is announced as the latest face behind the lingerie brand.

You may not know her name yet, by joining an alumni that includes Dita Von Teese and Miranda Kerr Sølveig is bound to become a household name.

Scroll down for video

Danish-born model Sølveig Mork has been unveiled as the latest face of Wonderbra

Photographed by Lee Broomfield, the brunette beauty will exclusively model the Spring/Summer and Autumn/Winter 2015 ranges.

For the iconic brand, famed for the Hello Boys advert, the new model marks an exciting new phase.

Sølveig's modelling career is on the rise, with a number of high profile campaigns already under her belt, and the brand are now hoping that she will steer them to a new era of elegant maturity.

After being discovered at just 14-years-old, by Unique Copenhagen Models, Sølveig's first job was for Eurowoman magazine.

She has since graced the covers of ELLE Italie, Grazia France and Sports Illustrated.

Sølveig was discovered at just 14, by Unique Copenhagen Models and her first job was at for Eurowoman magazine

The brunette will follow in the footsteps of celebrity models like Dita Von Teese and Miranda Kerr

Solveig Mork flaunts incredible body as new face of Wonderbra

Standing tall at 5ft 9in, Sølveig has walked the catwalk for Maybelline, Charlotte Ronson, Kaufmanfranco and Adam Selman.

Martina Alexander, Marketing Manager at Wonderbra, says she hopes that Sølveig will bring an elegant edge to the brand.

She said: 'We're very excited to announce Sølveig as our new model for the 2015 season.

'She embodies the sophisticated spirit of the collections and looks stunning in the new Glam and My Pretty Push-Up styles.'

BLAZING THE TRAIL: THE GIRLS WHO HAVE COME BEFORE SØLVEIG

Eva Herzigova

The Wonderbra name was first trademarked in the U.S. in 1955, and the brand was developed in Canada over the next 40 years. But it only really gained worldwide prominence in the 1990s.

The bra's redesign and reintroduction in 1994 saw a £16m advertising campaign in the US and UK including billboards showing Eva Herzigova wearing the Wonderbra.

Wonderbra's iconic Hello Boys advert was the 1994 billboard that - quite literally - stopped traffic.

Makers of the ad were honoured in 2011, when the billboard was declared the most eye-catching ad of the previous 20 years.

Dita Von Teese

The queen of burlesque launched a stunning collection of retro underwear for Wonderbra in 2008.

At the time Dita, explained that the Wonderbra range was inspired by the glamour of the 1940s and 50s.

She said: 'I love it when you can go about your daily business with the knowledge that you have a little secret of your own on underneath.'

Dita added that her range was less of a 'Hello Boys' collection as it was designed for women to enjoy rather than something for their lover.

She said: 'Lingerie shouldn't be something you just put on for your lover; you should do it for you.

'It's not about seducing men, it's about embracing womanhood.'

Miranda Kerr

In March last year, the Australian model was revealed as the ambassador for the brand and has since shot some extremely racy shots as part of her ongoing contract.

In shots for her latest campaign, the brunette beauty is seen displaying her defined abs and lean legs in a tantalising bra-and-panties set, teamed with patent black heels.

Naturally, as an ex-Victoria's Secret Angel, Miranda makes a obvious choice for the brand.