Past Conferences
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Mar 25, 2015
Webinar featuring David Schweidel, Emory University @ 1 p.m. EDT
Profiting from Consumer Data
The insights available from consumer-generated data are potentially limitless, ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In this webinar, David Schweidel discusses steps that…
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Mar 12 – Mar 13, 2015
Duke University, Durham, NC
Behavioral Economics and Beyond: Insights and Applications
Well before the emergence of behavioral economics, academic researchers in marketing challenged assumptions concerning the “rational economic man.” Much of this work originated at Duke University, which will be the site of this special conference.…
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Feb 25, 2015
Webinar featuring Amitava Chattopadhyay, INSEAD
The New Emerging Market Multinationals: Disrupting Markets and Building Brands
Emerging markets have created a new breed of savvy and serious multinational competitors (EMNCs). China's Lenovo is a household name, and EMNCs are taking once-powerful developed country brands to new heights—consider Jaguar and Land Rover, now…
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Feb 04, 2015
Webinar featuring Peter Boatwright, Carnegie Mellon University
Creating Products that Captivate Customers
Why do some companies create captivating products that energize the marketplace and set the standard for what customers want and expect, while other companies create products that fail to generate enthusiasm, or even just flop? In this talk based on his book,…
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Jan 20, 2015
CBS Interactive
San Francisco Regional Knowledge Networking Event
The meeting will feature presentations by two outstanding academics who will share practical, actionable insights from recent research and take time for questions and group discussion. After the presentations, you will have the opportunity to meet your San…
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Jan 08 – Jan 11, 2015
MSI Young Scholars Event
This event is by invitation only.
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Dec 09, 2014
Columbia Business School
NYC Regional Knowledge Networking Event
Join your New York-area peers from MSI’s unparalleled member network, as Olivier Toubia and Keith Wilcox from Columbia Business School share some of their latest research, focusing on new insights and implications for marketers. Keith Wilcox will…
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Dec 03, 2014
Webinar featuring Wendy Moe
Social Media Intelligence
Can organizations use social media data as a source of customer insights? Social media monitors provide more data than we know what to do with. The challenge is knowing how to convert that data into insights that can inform decision making. Wendy Moe will…
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Nov 13 – Nov 14, 2014
The Ritz-Carlton, Chicago, IL
Board of Trustees Meeting: Building a World Class Marketing Organization
How can organizations achieve consistent excellence in marketing—even as the environment changes and new challenges emerge daily? Join MSI Trustees, top academics, and marketing leaders as we explore how to rethink marketing for long-term success.…
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Oct 30, 2014
Online Webinar
Market-Focused Reinvention
All companies struggle, sooner or later. Struggling companies resort to a list of familiar actions, such as reorganization, changing incentives, or changing leadership. Most efforts to achieve real change fail, but some firms, such as Harley-Davidson or Apple,…