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Britain's Got Talent supremo Simon Cowell tips the BBC's rival show The Voice to last despite its lack of hits

Published: 18:02 EST, 6 April 2015 | Updated: 01:10 EST, 7 April 2015

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Britain's Got Talent and X Factor supremo Simon Cowell has tipped the BBC's rival show The Voice to last despite its lack of hits.

The Voice has still not produced an act to rival the success of The X Factor, which launched the careers of One Direction, Leona Lewis and Olly Murs.

Its first ever winner, Leanne Mitchell, flopped when her debut single failed to reach the top 40 and her album missed out on the top 100.

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Showing his support: Britain's Got Talent and X Factor supremo Simon Cowell has tipped the BBC's rival show The Voice to last despite its lack of hits

Although Stevie McCrorie was sensationally crowned the winner of The Voice UK on Saturday night, it appears as if BBC chiefs are worried about the future of the show after receiving the lowest ever ratings.

But Cowell, 55, soon to be back on television for Saturday night's Britain's Got Talent, said: 'My gut feeling is there are now four talent shows that will probably last for quite a long time and that's The X Factor, Britain's Got Talent, Strictly and The Voice.

'I think that's enough. Any more than that will be a problem.'

Low expectations: Although Stevie McCrorie was sensationally crowned the winner of The Voice UK on Saturday night, it appears as if BBC chiefs are worried about the future of the show after receiving the lowest ever ratings

Cowell said he had taken a new 'nosy' approach to BGT contestants bidding to find fame on the ITV show. He said: 'I think the public at home feel the same way.

'Sometimes when you ask these questions you really get to know whether the person is sincere and whether they are serious about this - and so it helps me make a decision.

'Actually, if you like the person before they have performed then they stand a better chance.'

Media mogul: Simon knows his stuff - he is about to embark on the ninth series of Britain's Got Talent which begins again on Saturday

He singled out guitar players as the acts to avoid on the show.

'I'm literally becoming allergic to them because they all sound the same and they all think they are going to be the next Ed Sheeran.

'But all they have ever done is play the guitar in their bedroom so when you put them on stage they just can't perform.'

Stevie McCrorie is emotional about winning The Voice 2015

No comparison: The Voice has never had an act resemble the success of the likes of X Factor stars One Direction

Flop: The Voice's first ever winner, Leanne Mitchell, flopped when her debut single failed to reach the top 40 and her album missed out on the top 100