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JK Rowling looks effortlessly chic in flattering grey dress as she attends charity launch at the Empire State building in NY

Published: 14:27 EST, 9 April 2015 | Updated: 16:02 EST, 10 April 2015

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She only steps out to make appearances for worthy causes.

And JK Rowling did just that when she attended a lighting ceremony held at the Empire State Building in New York on Thursday morning.

The Harry Potter author cut a stylish figure in grey ensemble as she helped to mark the launch of her non-profit children’s organization, Lumos.

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Simply stylish: JK Rowling looked effortlessly chic when she attended a lighting ceremony in aid of children's charity, Lumos, held at the Empire State Building in New York on Thursday morning

JK Rowling talks about the Lumos charity

The 49-year-old looked chic in long-sleeved grey maxi dress which she teamed with snakeskin heels.

Her blonde locks were lightly coiffed while she drew attention to her smile with a glossy red lip.

She accessorised with a chunky chain necklace by Diana Broussard and she happily held up a small glass replica which commemorated the launch.

Big moment: The author cut a stylish figure in grey ensemble as she helped to mark the launch of her non-profit children’s organization, Lumos

New York state of mind: The 49-year-old looked chic in long-sleeved grey maxi dress which she teamed with snakeskin heels

JK Rowling launches The Casual Vacancy

Lumos is the charitable extension of the Harry Potter franchise that made Ms Rowling’s fortune and is a nod to the spell used to generate light at the end of the young wizard’s wand.

It was founded nearly a decade ago after Ms Rowling saw a harrowing picture in a newspaper of a caged child and an article about disabled children in the Czech Republic being restrained in beds.

The next day she started the process that led to her setting up Lumos, which works in countries such as the Czech Republic, Bulgaria, Moldova and Ukraine.

Ms Rowling funds the running costs, meaning all donations are spent on the charity’s work – with its stated aim of ending the practice of institutionalising children in orphanages worldwide by 2050.

Geek chic: Her blonde locks were lightly coiffed while she drew attention to her smile with a glossy red lip

Details: She accessorised with a chunky chain necklace by Diana Broussard

Ms Rowling also launched Lumos’s online social media campaign, #LetstalkLumos, aimed at raising awareness of the plight of children who are living in orphanages and institutions.

The campaign raises funds for an education unit in a mainstream school in Moldova to demonstrate that children with complex disabilities can be educated alongside their peers without disabilities.

Since the start of 2013, Lumos claims to have saved the lives of 646 children suffering from malnutrition and neglect, and to have trained thousands of social workers, health professionals, teachers and policy-makers.

In the past four years, it has helped 12,000 children move out of large institutions and orphanages into family and community care.

Stunning view: Lumos is the charitable extension of the Harry Potter franchise that made Ms Rowling’s fortune and is a nod to the spell used to generate light at the end of the young wizard’s wand

Big heart: Ms Rowling funds the running costs, meaning all donations are spent on the charity’s work – with its stated aim of ending the practice of institutionalising children in orphanages worldwide by 2050

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