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Doing what she does best! Elizabeth Hurley makes sure all eyes are on her as she shows off ample cleavage in VERY low-cut LBD at fashion store launch

By Lucy Mapstone and Kate Thomas for MailOnline

Published: 02:49 EST, 22 April 2015 | Updated: 05:03 EST, 22 April 2015

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She is the queen of wearing little black dresses... and stealing attention.

And Elizabeth Hurley proved her abilities once again, as she sported a classic LBD as she attended the launch for the new Dsquared2 store in London on Tuesday evening.

The 49-year-old actress made quite the statement with her figure-hugging little number, revealing a rather impressive amount of her ample cleavage.

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Doing what she does best: Elizabeth Hurley made quite an impact in a figure-hugging low-cut little black dress as she attended the Dsquared2 store launch in London on Tuesday

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One thing Elizabeth Hurley always knows how to do is rock a little black dress, which she proved once again as she headed to the DSquared2 fashion store launch in London.

DSquared2 has been on the fashion scene in its own right since 1995, after storming the runways solo for the first time. Since then, the brand has gone from strength to strength, dressing the likes of Madonna and Christina Aguilera for their world tours, introducing bag, perfume and childrenswear lines and now they are opening up their very first store in London's Conduit Street. Phew, what a cv!

Liz Hurley is not only pals with Dan and Dean Caten, the founders, but she is clearly a big fan of their sleek but sexy clothing designs too - showing off one of their pieces here aptly at the launch.

The v-neck detail really showed off her assets, while the knee length design kept the look sophisticated.

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Although such a classic style staple might be considered playing it safe, Liz's bold look was anything but.

The beauty's trim physique and tiny waistline were accentuated in the eye-wateringly fitted frock, which clung to her toned curves with ease.

And thanks to the incredibly low-cut neckline, beset above a few lines of gentle frills, her assets were barely contained within two strips of black fabric holding the garment up.

But Elizabeth - known for her love of racy, daring and body-conscious fashion - didn't seem to mind, as she mingled with others at the style-oriented bash.

Watch the racy trailer for new TV series The Royals

Working it: The 49-year-old oozed confidence as she met with the fashion brand's founders Dan and Dean Caten

All eyes on her: The actress is famed for being able to turn a simple black dress into something sensational

Finishing touches: The Royals actress matched her glitzy sandals to her silver box-shaped clutch, as she attended on the arm of her well-dressed pal, designer Patrick Cox

Standing out from the crowd: Accessories designer Patrick cut a smart figure in a pink blazer, bug Liz's ample chest was the main event

Liz Hurley reveals Princess Diana inspired her for new TV role

The brunette British star finished her look with a pair of glitzy, strappy sandals, with a diamond effect on them, and a simple silver box clutch.

Her hazelnut brown tresses were coiffed to perfection in elegant curls tumbling over her shoulders, and she completed her beauty look with a sultry smokey eye and a pale pink lip.

Although her look was not quite as newsworthy as the iconic Versace safety pin dress she wore back in 1994, it was certainly an appropriate nod to that sartorial moment.

Busty number: Elizabeth set off the revealing dress with simple silver earrings

Glamorous as ever: The beauty's brunette mane was elegantly styled in large, glossy wwaves

Liz Hurley hits the union jack carpet in little red dress

On her arm for the evening was fashion designer Patrick Cox, who looked dapper in a bright pink shiny tuxedo jacket and his statement thick-rimmed glasses.

Liz has recently been busy with promotional duties for her brand new E! TV show The Royals, which follows the depraved lives of a fictional version of the British monarchy.

So she looked well and truly pleased to be taking a night off to mingle with her pal and other famous guests at the Dsquared2 launch.

Sweet treat: Pixie Lott looked like she was channeling a chocolate wrapper at the DSquared2 store opening in London on Tuesday

Also turning heads at the esteemed soiree was Pixie Lott, who just about managed to pull off a tricky, shiny red mini dress.

While the outfit wouldn't have looked out of place at a Christmas party, it seemed a strange choice for the fashion bash, where guests were celebrating the opening of design duo's Dean and Dan Caten's new boutique.

The bold number boasted a structured, scooped neckline and a curved bodice, which didn't really flatter the singer's petite figure.

Arm-in-arm: Pixie was accompanied by her long-term boyfriend Oliver Cheshire

Festive number: The strapless satin number was a tricky look, but the leggy star just about worked it

Blinged out: Pixie set off the look with a pair of giant drop earrings and silver-embellished heels, the same as those Elizabeth wore on the night

Wild touch: She accessorised with a leopard print handbag and wore her hair in soft waves

But it's fair to say her lean and toned pins made the tricky ensemble just about work, and she oozed confidence as she posed at the event.

Pixie upped the glamour with striking silver drop earrings and styled her hair in old Hollywood waves.

She set off the number with sparkly heels and an eye-catching leopard print bag, turning heads as she arrived alongside her handsome model partner Oliver.

Bunny boiler! Pixie Lott in rabbit outfit at Fashion For Relief

Stylish crew: Design duo Dan and Dean Caten posed up a storm with Oliver and Pixie

Store launch: The fashion legends invited a host of their famous pals along to celebrate their new boutique

Party pals: Elizabeth, 49, and Pixie, 24, caught up over cocktails at the star-studded event , almost touching their matching shoes together

Catching up: Oliver and Pixie, who are regulars on the showbiz circuit, worked the room like pros

Also putting in an appearance at the party was presenter Laura Whitmore, who made a dramatic entrance in a mutli-coloured maxi skirt,.

And Topshop heiress Chloe Green and Made In Chelsea's Proudlock also spent time there during the evening, Chloe looking lovely in a classic black dress and coat draped over her shoulders, while Proudlock kept it casual in white jeans, a denim jacket and a large hat.

Meanwhile, Elizabeth recently took some more time away from her demanding schedule to spend time with her son Damian.

The Brit beauty whisked her boy off to Frégate Island in the Seychelles for some mother and son time, and her appearance in London on Tuesday certainly gave her a chance to show off her glowing, gorgeous tan.

Bright and beautiful: Presenter Laura Whitmore stole the show in a crazy patterned skirt

Keeping it simple: Topshop heiress Chloe Green opted for a black dress and matching jacket

Denim overload: Made In Chelsea's Proudlock went for double denim and a funky hat

Elizabeth, who was famously in a 13-year relationship with Hugh Grant, has a close bond with her only son.

She recently confessed she was mortified when Damian helped her run lines for her new raunchy TV endeavour.

While the Gossip Girl actress loves the shock factor of the racy programme, which was created by One Tree Hill's Mark Schwahn, she was mortified when her son witnessed the sex and drugs references first-hand.

'I was ashamed when my 12-year-old son read it,' Liz told new! magazine.

'I kept saying, “Don’t read that! But test me on my lines"', she joked.