This Morning to feature women rub semen on their face as beauty treatment

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Producers thought to have sent out email asking for people to try treatment
Said volunteers would need to bring a sample of their partner's semen
Show cleared this week after complaints over models testing bondage gear

By Chris Pleasance for MailOnline

Published: 01:28 EST, 24 April 2015 | Updated: 06:33 EST, 24 April 2015

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This Morning, hosted by Amanda Holden and Phillip Schofield, is believed to be preparing a segment that would see women rub semen on their face

Over the years This Morning viewers have been treated to the sights of a couple taking part in bondage lessons, a pensioner having a 'vagina facial', and two women drinking their own urine.

But bosses at the ITV show have been accused of going too far this time after they began searching for volunteers to rub samples of their partner's semen on their face on live TV.

The segment seems to have been inspired by a Norwegian company called Bioforskning, which offers sperm-based facials in New York, claiming the fluid prevents wrinkles.

According to The Sun, This Morning producers emailed agents to say they were looking for people to try it, adding: 'It involves using their partner's semen, so we'd need them to bring a sample.'

The show previously landed itself in hot water after broadcasting a 50 Shades of Grey-inspired segment on bondage for beginners at 10.30am.

The footage showed a pair of models rolling around on a bed with a feather tickler while talking about sex toys, and included a discussion of nipple clamps.

The show attracted 120 complaints, prompting an investigation by broadcasting regulator Ofcom, though it was cleared earlier this week.

An Ofcom spokesman said: 'The material was scheduled at a time when children were at school and clear warnings were also given in advance of the feature to protect any children who were not at school. The feature itself was also appropriately limited in terms of detail.'

The feature included three viewers reviewing and rating different products including a leash and collar and a bodywand and - in one scene - host Phillip Schofield trying on a nipple clamp.

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The show was recently investigated by Ofcom after broadcasting footage of two models rolling around on a bed testing sex toys at 10.30am, but was cleared earlier this week

In November last year viewers also expressed their shock at a vasectomy being shown live on air, with very little left to the imagination

An ITV spokesman said: 'This Morning is a lifestyle programme that cover a diverse range of human interest topics.

'The programme has dealt with advice on sexual matters many times in the past, and a suitable announcement was given at the start.'

The show's reputation for controversy stretches back to 2011 when TV critic Paul Ross had his prostate examined by a doctor.

Prostate Action chief executive Emma Malcolm said at the time: 'Some people may say fingers up bums is too much for a daytime television show, but it's exactly that kind of embarrassment and reticence that keeps so many guys from seeing their doctor before it's too late.'

Last year provided is share of awkward moments, as a couple drank urine live on air to prove its health benefits, while in November a patient underwent a vasectomy in front of the cameras.

The show is not stranger to controversy. In 2011 Paul Ross has a prostate exam in front of the cameras to raise awareness of the deadly cancer

HOW OTHER RISQUE THIS MORNING FEATURES HAVE UPSET VIEWERS

Lisa Palmer, 41, from Tunbridge Wells, Kent, shared her recipe for a achieving a more youthful vagina that costs less than £5. Pensioner Abigail, 74, right, who is dating a toyboy was one of three women to undergo a 'vagacial' live on This Morning 'for nether regions to rival a 25-year-old's'.
Last year, a doctor made history by having a smear test live on the show to highlight the importance of regular check ups. Presenter Holly Willoughby asked about the instruments used to perform a smear test as an oncologist performed the examination on Dr Dawn Harper as the cameras rolled.
In 2011, TV critic Paul Ross volunteered for a live rectal examination carried out by This Morning's resident doctor Chris Steele to urge men to get their prostate checked. Prostate Action chief executive Emma Malcolm said at the time: 'Some people may say fingers up bums is too much for a daytime television show, but it's exactly that kind of embarrassment and reticence that keeps so many guys from seeing their doctor before it's too late.'
Last November to mark World Vasectomy Day a brave patient was filmed as he went under the knife. Viewers said the show went too far as the cameras left little to the imagination.
In another segment last year a couple drank their own urine on the show to try and advocate the health benefits.

Bondage for beginners: Phillip Schofield gets a masterclass