The fashion video so bad it's brilliant: Vogue fashionista Anna Dello Russo celebrates her H&M accessories range with Eurotrash style music video

PUBLISHED: 11:04 EST, 10 September 2012 | UPDATED: 11:04 EST, 10 September 2012

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We all need a 'fashion shower' according to eccentric stylist Anna Dello Russo. The editor at large and creative consultant for Vogue Japan makes the proclamation in a new video, that you can watch below, to celebrate the release of her accessories range for H&M.

Dello Russo models items from her collection including sunglasses, bags and jewellery as she gives her 'ten rules of fashion' during the hilarious Eurotrash style music video.

Wearing a PVC mini-dress, Dello Russo struts her stuff and poses on a giant gold shoe as she makes her fashion statements to a dance backing beat.

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You need a fashion shower: So proclaims Anna Della Russo in a video to promote her new accessories range

Gold rush: The Eurotrash style video showcases the jewellery which will be in H&M stores from October

'Fashion is my alphabet. I'm the Guardian of Fashion,' she says.

Dello Russo's range for H&M will be in store from October and the brand's creative advisor, Margareta van den Bosh, said shoppers are in for a treat.

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'There is something feisty and over the top in this collection,' she said. 'Our customers will find it incredibly exciting and extravagant, with a precious vintage feel. Mostly gold, it is truly spectacular: these pieces will give a new life to everyone’s wardrobe. The idea is to have luxury that you can play with, at an affordable price.'

Those boots are made for walking: The fashionista dances on a giant gold replica of a shoe that is part of her range while wearing thigh high boots she also designed

Fusing music and fashion: She then spins on a gold record modelling the sunglasses, jewellery, belts and boots in her range

Fusing music and fashion: She then spins on a gold record modelling her sunglasses, jewellery, belts and boots

Not a fashion faux pas: If someone wears the same outfit as you, 'wonderful, you got it right' says Dello Russo in her rules of fashion

Dello Russo said of the collection: 'My message is: use accessories like a personal touch, as an amusing way to revitalize your life and wardrobe: you will turn an ordinary day into a sensational fashion week day.'

She added that 'accessories are vital' to any fashionista. 'Accessories are like vitamins to fashion: you should use them liberally as such,' she said.

Wear if you dare: This outlandish feather hat is part of the range as well as the crocodile necklace

Snap happy: Crocodiles feature again, this time on sunglasses

DELLO RUSSO'S FASHION RULES

Fashion is a declaration of your own freedom
Between style and fashion? Absolutely fashion
Fashion is always uncomfortable, if you feel comfortable you never get the look
Fabulous at every age
Wearing night clothes in the daytime is unexpected
Somebody wearing your same outfit? Wonderful, you did the right choice
You must wear outfit once
Wear coat as a dress
It doesn't matter the size of your body, fashion flatter everyone
Fashion jewels personalise your style. Nothing succeeds like excess

The collection features jewellery, sunglasses, shoes, bags, predominantly in gold with vibrant hues of turquoise and orange with animal motifs including snakes and crocodiles. Dello Russo's pet dog also makes a cameo appearance in clasp of one clutch bag.

The jewellery includes chunky stone drop earrings and pearl cuff bracelets while an over the top feather hat is not for wall flowers.

The shoes include towering stiletto heels, also in gold, and tight-high dominatrix-style boots.

Of the opulent bags on offer, Dello Russo singles out the turquoise trolley suitcase with gold detail.

She explains of the design: 'I wanted to recreate the excitement of the fashion weeks tour, when you enter a dreamy fashion bubble that is almost like a parallel reality. I tried to capture that sense of freedom, joy and excitement.'

She added: 'Besides, when we travel we always want to bring our special pieces with us. I like the idea of a trolley that can contain the whole collection and is complete with a crown-shaped tag: airports will be less grey and impersonal if you bring such a token of travel-ware with you. It’s like a dash of fairy tale magic, or Alice’s white rabbit as a door to a new dimension.'