Liverpool agree to new three-year kit sponsorship deal with Standard Chartered 

  • Liverpool have agreed to a contract extension with their shirt sponsors
  • Standard Chartered's logo has appeared on Liverpool shirts since 2010
  • During their sponsorship, Liverpool have only won one trophy 

By Press Association Reporter

Published: 12:25 EST, 21 April 2015 | Updated: 16:25 EST, 21 April 2015

Liverpool's sponsorship agreement with Standard Chartered Bank has been extended for three years.

It was announced on Tuesday that the partnership will now run through to the end of the 2018-19 season.

Standard Chartered signed up as the Reds' main sponsor in July 2010, with this being the fifth season the company's logo has appeared on the team's shirts.

(Left to right): Liverpool  

Liverpool have agreed a new three-year kit sponsorship deal with Standard Chartered Bank 

Club ambassadors and executives pose with Standard Chartered chairman Sir John Peace on Tuesday

Club ambassadors and executives pose with Standard Chartered chairman Sir John Peace on Tuesday

Liverpool chief commercial officer Billy Hogan said: "This extension further demonstrates the great strength of our long term relationship and the success of our partnership with Standard Chartered.

"The sponsorship of the Liverpool shirt is extremely prestigious and only five brands will have adorned the shirt in the 40 years since we created the sponsorship opportunity.

"At the end of this term we will have been working in partnership with Standard Charted for almost a decade and we continue to collaborate on our shared values, passion and commitment to the community."

Peter Sands, group chief executive of Standard Chartered PLC, said: "Liverpool Football Club is a fantastic club and hugely popular across our global footprint.

Liverpool winger Raheem Sterling (right) takes on Aston Villa's Leandro Bacuna in the FA Cup semi-final

Liverpool winger Raheem Sterling (right) takes on Aston Villa's Leandro Bacuna in the FA Cup semi-final

Liverpool manager Brendan Rodgers (right) is still in search of his first trophy with the club

Liverpool manager Brendan Rodgers (right) is still in search of his first trophy with the club

"Over the last five years our partnership has allowed us to deepen our engagement with our customers, clients and staff, and has provided valuable support to the charitable initiatives close to our hearts.

"We are very pleased to be able to continue this collaboration, and look forward to what we can achieve together in the future."

The joint statement announcing the news said the financial terms of the agreement remained confidential. Reports have suggested the current deal is worth around £20million a season.

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