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Those names sound familiar… Hollywood heirs Tuki Brando, Ethan Peck and Logan Plant take centre-stage for new Mr Porter campaign

By Daisy Dumas
Updated: 12:55 EST, 4 February 2012

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They cut fine figures, their dark sweeps of hair, chiselled features and confident strides more than justifying their roles as models.

But the stars of the new Mr Porter campaign are not your average male models: Their screen and rock royalty ancestors set them well and truly apart from most young men.

Marlon Brando's grandson Tuki Brando, 21, Ethan Peck, 25, grandson of Gregory Peck, and Logan Plant, 33, son of rock-god, Led Zeppelin's Robert Plant, take centre-stage in the new fashion ads, showing the older generations how it's done.

Lineage: Medical student Tuki Brando, 21, smoulders in a sharp blazer and green trousers, he is the grandson of late Hollywood great, Marlon Brando

Going live on Tuesday, the global campaign follows in the footsteps of last season's which saw Ed Stoppard, Bruno Senna, Isaac Ferry and John Hemingway - 'heirs of stylish lineage' as the men's site puts it - facing the online shopping brand.

Photographed by Laurence Ellis and styled by Mr Porter's Dan May, the shoot unfolded on a picture-perfect white sand beach, away from the lights, cameras and action of screen and stage.

According to the brand, the new set of bold young men 'have truly inherited a bit of myth and swagger from their forefathers, and ... aptly represent the campaign's slogan: you can inherit style.' They also hope, however, that it can be purchased on the site.

Sons and grandsons of 'style icons' can be no easy label to live with, but their backgrounds make for fascinating A-list tales.

Master brewer: London local and beer aficionado Logan Plant, 33, looks suave in jeans and patterned trousers in the new campaign. He is the son of Led Zeppelin front man, Robert Plant

The site's Editor in Chief Jeremy Langmead said: 'At Mr Porter, we're interested in style, talent and story-telling.'

He explains that the shopping site 'chose three people who encompass all three. Mr Brando, Mr Peck and Mr Plant not only look good, have an individual sense of style, and three very different career paths, but they are descendants of style icons, too.'

The men may well have inherited style acumen, but they have also created a sense of their own aesthetic - with fame in their blood, they do not seem shy in front of the camera, despite none making modelling their full-time work.

Moby Dickey tie: Ethan Peck, 25, is the grandson of late actor Gregory Peck. He has followed his grandfather's footsteps and is an actor

Mr Plant has left his days of long locks - a look to which his father is famously firmly devoted - behind, sporting a neat and suave short hair style in the new shoot. A brewer by trade, the London local tweets about his new beer ventures and East End life.

He is, of course, not the first rock 'n' roll progeny to grace a fashion campaign. Last year, Elvis' granddaughter Riley Kough starred in a Lee denim ad while the Geldof, Jagger and McCartney children are all busy in the world of fashion and design.

Hollywood flows through the veins of Mr Peck, who is an actor, most famous for his role in ABC's 10 Things I hate About You series. With a smile that gives away his lineage immediately, Mr Peck's toothy grin recalls Peck Senior's Golden Era roles, down to the fine nose and smiling eyes.

If looks could kill: Marlon Brando on the set of the movie, Desiree, in 1953. His grandson Tuki, a medical student and orphan, has inherited his smouldering stare

Shaggy and dapper: Robert Plant, left, is the father of Logan Plant while Golden Era legend, Gregory Peck, is the grandfather of the handsome and wholesome looking actor-turned-model, Ethan Peck

Mr Brando may also have his roots in Hollywood, but lived a rather different, if tragic, childhood. Orphaned by the age of five, his world-famous grandfather died when he was 13, leaving him no mention in his will.

Now studying medicine in Bordeaux, the hard-working student juggles his studies with time in front of the lens, having starred in Versace's 2007 menswear campaign and having been shot by Mario Testino and Bruce Webber.

He is blessed with his Tahitian mother, Chayenne Brando's, dark looks and tropically tanned skin - features that smouldered in a TechnoMarine watches campaign last April.