Apple set to offer latest films for rent on iTunes
Last updated at 08:48 03 January 2008
Apple and film studio Twentieth Century Fox are set to announce a deal that will allow consumers to rent movies through Apple's digital iTunes Store.
The agreement will allow rentals of Fox's latest DVD releases by downloading a copy from the online iTunes store for a limited time, the Financial Times said.
Apple hopes the deal, which could revolutionise the film rental industry, will bolster sales of video on its groundbreaking portable media format, which have lagged behind the growth in popularity of music downloads on iTunes.
Scroll down for more...
Walt Disney is currently the only movie studio selling its new releases on iTunes, but Apple is also believed to be in negotiations with Sony Pictures, Paramount and Warner Brothers.
"Fox and potentially other stidios are coming around to the idea that there is nobody out there to challenge iTunes," Jonathan Weitz from mobile media experts IBB Consulting told the FT.
Over the last couple of years users have started to watch their media in different places and different formats.
Apple may make the Fox deal public at the Macworld convention which is due to take place in San Francisco on January 14.
- Solar cycle: The sun's 11-year heartbeat explained
- Beach goer captures aftermath of beach explosion
- 'Just take the f****** picture': Prince Philip loses his...
- Horrifying moment slingshot ride cable SNAPS
- First look behind the scenes: Star Wars: The Force Awakens
- 'What the f***?' Can you hear McDonald's Minions swearing?
- 'Let's go upstairs' dog reacts to owners command with guilty...
- Woman throws HUGE tantrum after her phone battery died
- US Marshals employee caught having sex on courthouse roof
- Shocking moment taxi refuses to stop after hitting pram
- Innovative Tangle Teezer blow-drying brush is hugely popular
- Friend of Jared Fogle admits wearing a wire to help FBI
- Isis's female Gestapo wreaking terror on their own sex: They...
- Woman hurt in mystery beach explosion: Cops hunt for suspect...
- And after the wedding came the party! Glamorous Nicky Hilton...
- Musician Beck sells his surprisingly ordinary looking...
- 'Yes my hands are full! Sometimes with two glasses of wine':...
- The lonely Lothario: He bathed in bubbly, out-caroused...
- 'Middle school girls are hot': Friend of Jared Fogle claims...
- Second Tunisia terror attack foiled: Five ISIS extremists...
- The giga-mansion war continues: Property developer father of...
- Look, no hands! Unstoppable Williams wins the 'Serena Slam'...
- When's it your turn, Paris? Awkward moment Hilton heiress...
- How doctor dubbed 'the worst fraudster in American history'...