Joey Essex shares a tender kiss with gorgeous new girlfriend Bethany Hitch... as they show off their equally impressive beach bodies in Dubai

He first alluded to a new love in an interview with MailOnline last month.

But things appear to be heating up for Joey Essex and new girlfriend Bethany Hitch after they were seen locked in a passionate embrace while he visited her in Dubai this week.

The 24-year-old former Only Way Is Essex star looked ripped in just his swimming shorts as he held hands with the stunning blonde in the United Arab Emirates city, where she lives.

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New love: Joey Essex was pictured in a passionate embrace with new girlfriend Beth Hitch during romantic Dubai beach day this weekend

New love: Joey Essex was pictured in a passionate embrace with new girlfriend Beth Hitch during romantic Dubai beach day this weekend

The television personality could scarcely keep his hands off Bethany as they canoodled in the sea during a sun-soaked beach day.

It was no surprise since she looked flawless in a cutaway swimsuit that perfectly displayed her toned, model-like physique.

And Joey was the perfect match, with a body so tanned and toned that he almost resembled a Ken doll, his hair swept back into a coiffed style and his sunglasses perched on his nose.

Scorching: The hot new couple looked sensational in their swimwear, with a perfect tan to match

Scorching: The hot new couple looked sensational in their swimwear, with a perfect tan to match

Coupled up: The duo walked hand-in-hand across the sands after taking a dip in the sea

Coupled up: The duo walked hand-in-hand across the sands after taking a dip in the sea

Chatting away: Joey appeared to entertain the blonde beauty greatly and she giggled as he chatted

Chatting away: Joey appeared to entertain the blonde beauty greatly and she giggled as he chatted

Stunning: New love interest Bethany is a Dubai local, and has certainly spent time topping up her tan

Stunning: New love interest Bethany is a Dubai local, and has certainly spent time topping up her tan

The new couple were certainly the picture of bliss when they walked along the golden sands, hand-in-hand and chatting intently.

Joey seemed to entertain the young blonde, who giggled as she showed off her immaculate tan in the barely-there one piece.

From behind, the long-haired blonde bore a striking resemblance to Joey's ex-fiance Sam Faiers, with whom he no longer keeps contact since their four year on-off relationship came to an explosive end in October 2014.

Passion: Joey couldn't keep his eyes off his stunning counterpart in the sea

Passion: Joey couldn't keep his eyes off his stunning counterpart in the sea

Just the two of us: The couple were enjoying some alone time in the sea, still chatting away

Just the two of us: The couple were enjoying some alone time in the sea, still chatting away

New love: Joey first mentioned his new love interest during an interview just last month

New love: Joey first mentioned his new love interest during an interview just last month

Joey first hinted that his time as an eligible bachelor might be over in March 2015 when he spoke exclusively to MailOnline about a new relationship, explaining that it had been a total surprise.

'I wasn't looking to meet someone so I really didn't expect all of this,' confessed the 25-year-old.

'I didn't want to get into a relationship because I have been loving the single life - it's amazing. But I think we could end up together. It's definitely heading that way. 

'I'm just worried [my fame] will freak her out. If our relationship gets serious, it's going to change her life. She'll end up doing interviews with magazines and photoshoots. I need her to be able to handle the pressure.

'Dating me is a life-changing experience.' 

All smiles: Pretty blonde Bethany appeared to resemble Sam
New to fame: Joey says he's worried about how Beth will deal with Joey being famous, while Sam found fame in the same Essex TV show

No love lost: Joey's new girlfriend Beth (left) appears to laugh at his jokes, while his ex-fiancee Sam Faiers (right, pictured in Las Vegas in 2013) is no longer talking to him after they broke up in October 2014

Handsome couple: With his ripped abs on show and her slender form, the pair made a perfect couple

Handsome couple: With his ripped abs on show and her slender form, the pair made a perfect couple

Beach day: Joey appeared to have gone out to Dubai to be reunited with the pretty blonde

Beach day: Joey appeared to have gone out to Dubai to be reunited with the pretty blonde

Happy couple: They seemed perfectly blissful as they took a walk on the golden sands

Happy couple: They seemed perfectly blissful as they took a walk on the golden sands

New to the celeb scene: Joey admitted that he's worried Beth won't know how to deal with the celeb scene

New to the celeb scene: Joey admitted that he's worried Beth won't know how to deal with the celeb scene

Regardless of whether for better or worse, someone whose life Joey certainly did change is fellow TOWIE star Sam, Joey's famous ex.

Last week Sam, who Joey incidentally proposed to in Dubai last year, blasted her ex claiming that she split from him for the 'sake of [her] sanity'.

Sam, 24, said: 'If delusion was an Olympic sport Joey would have a gold medal. He is like Peter Pan, frozen in time and unable to handle anything bad or real.

'He plays on the Little Boy Lost act and has always had a real skill for twisting things round to suit him because he has never really been made to grow up and take responsibility for himself. 

Cute duo: Joey proposed to his last girlfriend Sam Faiers while out in Dubai last year

Cute duo: Joey proposed to his last girlfriend Sam Faiers while out in Dubai last year

Moving on: Joey and Sam have been speaking negatively about each other in the public eye

Moving on: Joey and Sam have been speaking negatively about each other in the public eye

Kiss me quick: Joey and the blonde didn't seem to notice any one but each other as they got lost in the moment

Kiss me quick: Joey and the blonde didn't seem to notice any one but each other as they got lost in the moment

Life change: Sam has recently said that she hoped her relationship with Joey would end in marriage and kids

Life change: Sam has recently said that she hoped her relationship with Joey would end in marriage and kids

'That's why we had to break up, for the sake of my sanity. I hoped it would end in marriage and children, but in the end I didn't know who he was any more.'

Joey appeared to be especially happy to be reunited with Bethany this week when he made the trip out to Dubai.

In a new Instagram picture, Joey wrote 'The Act @bethhitch yes yes' as he looked affectionately at the blonde during a night out. 

The reality TV star had been joined by newly-single TOWIE pal Charlie Sims, but had to say his goodbyes to Dubai local Bethany at the weekend when Joey flew home to the UK. 

Though it's not yet confirmed whether Joey and Bethany will persevere with a long-distance relationship, a spokesperson for the star has been contacted for comment.

Reunited: Joey got excited about seeing Beth when he went out to Dubai last week for a holiday

Reunited: Joey got excited about seeing Beth when he went out to Dubai last week for a holiday

Over: Joey's last relationship did not end well and he and Sam don't speak any more

Over: Joey's last relationship did not end well and he and Sam don't speak any more

New love: Joey and Sam were in an on and off relationship for almost four years

New love: Joey and Sam were in an on and off relationship for almost four years

Alone time: Joey's newly-single pal Charlie Sims is also out in Dubai with him this week

Alone time: Joey's newly-single pal Charlie Sims is also out in Dubai with him this week

Quick peck: The couple kissed passionately as they matched in patterned swimwear

Quick peck: The couple kissed passionately as they matched in patterned swimwear

Getting along well: Joey and Beth enjoyed a cuddle with wide smiles on their faces

Getting along well: Joey and Beth enjoyed a cuddle with wide smiles on their faces

Brief break? Surely Joey's time in Dubai was soon to come to an end, even though Beth lives there, and he left on Friday

Brief break? Surely Joey's time in Dubai was soon to come to an end, even though Beth lives there, and he left on Friday

Separated again: Joey flew home with a friend but left his girlfriend behind in the sun

Separated again: Joey flew home with a friend but left his girlfriend behind in the sun

British star: Joey has found fame through TOWIE, but is also due to release a new book

British star: Joey has found fame through TOWIE, but is also due to release a new book

Long distance love: Joey has been enjoying the party scene while out in Dubai but also the company of the beauty

Long distance love: Joey has been enjoying the party scene while out in Dubai but also the company of the beauty

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