Conference Master Class

Wednesday 14 May 2014  9:30am - 12:00pm

Faster, Further, Better…Technology, globalization and career development practice hosted by Sue Ellson BBus AIMM MAHRI, Newcomers Network

The 2014 CDAA National Conference has introduced a master class to the program to take place before the Symposium on Wednesday 14 May 2014. This workshop will explore the practical use of technology across the scope of career development practice presented by Sue Ellson, Newcomers Network.

The master class program will focus on:

1.  Building Your Business Practice through Technology

  • Increase your own exposure, reach and clients
  • Maximise your clients’ brand, search and view results
  • Manage and maintain your career, network and influence
  • Identify new opportunities for career development practitioners

2.  Integrating Technology & Practice

  • Social Media: building brand and gaining recognition
  • Labour Market access: helping clients access current labour market data and analysis
  • Client Self-Marketing: Strategic communications and electronic networking
  • On line coaching/counselling/consulting

3.  Reflection and Action Planning

On completion of the master class, delegates will have:

  • Investigated trends in the use of technology in career development practice
  • Investigated how LinkedIn and social media can be used to position practice in the market and increase client effectiveness in managing transition
  • Considered case studies in how practitioners are using technology to enhance their practice
  • Begun reflective process for their own use of technology within their practice.


Sue Ellson BBus AIMM MAHRI, Newcomers Network, has been working with skilled migrants, expatriates, older workers, younger workers, people in transition and business owners and consultants utilising LinkedIn since 2003. LinkedIn provides online access to over 260 million people worldwide. Since publishing the website, Sue has now presented to various groups and conferences in Melbourne and Adelaide and had articles related to LinkedIn published on leading websites.

During this presentation, Sue will clearly demonstrate how to achieve both your goals and your client’s goals via LinkedIn with clear examples and guidelines. Sue will also make the connection with previous recruitment practices to show how LinkedIn is increasing the number of jobs in the hidden job market, improving opportunities for disadvantaged jobseekers and enabling career development practitioners to build and develop their own businesses.


                                             Wednesday 14 May 2014 1:00pm - 4:30pm

       Putting the Psychology of Working to Work: New Ideas for a New Era in Career Practice
             hosted by Professor David Blustein, Lynch School of Education, Boston College

For the most part, career counselling theories and practices have focused on developing interventions for clients with some degree of choice in their educational and work lives. The major focus of the presentation will be on developing interventions for clients with less than optimal levels of choice with respect to their career plans. In addition, the presentation will explore ways of integrating career counselling with mental health counselling, which is increasingly needed as clients face stress across the major domains of their lives. Furthermore, the presentation will infuse the psychology-of-working perspective into traditional career choice and development theories and practices. As such, the participants who work with clients who have the wonderful opportunity of choosing their life plan also will learn new ideas and new interventions to enhance their work.

The participants will learn evidence-based skills designed to help clients manage the stress of the recession, challenges of immigration, explore new work options, build their skills, work through the anguish of unemployment and underemployment, and expand their relational and networking resources.

The presentation will blend lecture, small group discussion, live demonstrations, and role plays, thereby providing the participants with new skills that will expand their competence to provide inclusive counselling practice.

Special Guest : CDAA National Vice President Dr. Peter McIlveen (Associate Dean [Academic], Faculty of Education, University of Southern Queensland)

Learning Goals

The participants will learn:

  1. Transformative ideas about work, career, mental health, and social change
  2. The relational theory of working and its applications to a wide range of career interventions
  3. New counselling skills based on the psychology of working perspective (e.g., building relational support networks; identifying transferable skills; enhancing critical consciousness)
  4. Skills in helping unemployed and underemployed clients
  5. Integrative interventions for counsellors who are trained to blend mental health and career counselling.
  6. How to engage in social advocacy to enhance opportunities for dignified work


David L. Blustein
is a Professor in the Department of Counseling, Developmental, and Educational Psychology at the Lynch School of Education at Boston College in the United States.

David has published over 90 articles and book chapters on career development, the psychology of working, work-based transitions, poverty, unemployment, and relational theories of working over the course of his career as a career practitioner, professor and researcher. He is the author of “The Psychology of Working: A New Perspective for Career Development, Counseling, and Public Policy? and the editor of the recently published “Oxford Handbook of the Psychology of Working.? These two books, along with much of his recent work, are devoted to creating a broad and inclusive approach to understanding the role of work in people’s lives, optimally encompassing everyone who works and who wants to work.

David is a Fellow of the National Career Development Association (NCDA), American Psychological Association (APA), and the American Educational Research Association (AERA). He has received the John Holland Award for Outstanding Achievement in Personality and Career Research, the Extended Research Award by the American Counseling Association and the Distinguished Achievement Award from the Society for Vocational Psychology.

In addition, David has consulted with state and national government agencies on issues pertaining to career development education and the school-to-work transition process. David also has been a practitioner for over 25 years, and continues to see clients as the Director of Career Development Services for Child and Family Psychological Services in Norwood, Massachusetts.