eBay's Promoted Listings Disrupts Traditional Ad Model

Charlie Wang  |  Media Buying

Programmatic Video: China Versus the West

May 27 - Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big players in Europe.

Mike O'Brien  |  Verifying Business Value

Apple Is The World's Most Valuable Brand [Study]

May 27 - Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth.

Angie Pascale  |  Social Media

4 Reasons to Use Humor in Your Social Media Content

May 27 - Brands that post funny stuff on social media are seen as more memorable, while also gaining insights and emotional responses from the audience.

Catherine Magoffin  |  Email Marketing

Email: This Summer's Action-Packed Blockbuster

May 27 - Just as superheroes need to know the villains' powers, marketers need data, which can be combined with things like video, and location-based and live content to create dynamic emails.

Marko Muellner  |  Strategies

Telling Stories or Delivering Messages: What Inspires You Most?

May 26 - Marketing has traditionally started with taking a message and using money to deliver it, but more marketers are taking a storytelling approach centered on sharing.

Emily Alford  |  Local

Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

May 26 - Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to rival Yelp's crowdsourced reviews.

Safitri Sri  |  Strategies

Recasting Business Communications in Today’s Omnichannel World

May 26 - With rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions.

Kevin Miller  |  Marketing Automation

How To Optimize Buyer Journeys with Nurture Programs

May 26 - Casting a wide net, nurturing early leads and reacting to sales cues are three ways you can gain control over the customer journey, something many marketers fail to understand.

Kristin Kovner  |  Strategies

Seven Mistakes Killing Your Content Marketing

May 25 - Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkContent summit.

Jasmine Sandler  |  Data-Driven Marketing

What Every Brand Marketer Needs to Know About Digital Personalization

May 25 - Consumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across every channel.

Mike O'Brien  |  Display Advertising

YouTube TrueView Ads To Become Shoppable

May 22 - Google is adding a Buy button, and now, so is YouTube. Advertisers will soon be able to link to their websites and product listings on Cards within TrueView ads.

Mike O'Brien  |  Social Media

Tweets of the Week: Farewell, Don Draper and David Letterman

May 22 - This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which aired their final episodes.

Sarah Ong  |  Conference Coverage

Social Media Marketing Beyond Twitter and Facebook

May 22 - In advance of her session at ClickZ Live Toronto, Chief Marketing Officer of shopbake.com, Anastassia Boguslavskaya chats to us about how marketers should look beyond the social media giants to engage...

Russ Fradin  |  Retail

How Retailers Can Easily Step into Digital Business

May 22 - Retailers can increase trust and engagement with consumers by having employees make company-approved posts on social media.

Jeanniey Mullen  |  Strategies

Popcorn Time: What I Learned While Traveling For Work

May 22 - During a business trip, this columnist decided to keep her mouth closed, and her eyes and ears open. The importance of customer service and innovation were two of her main observations.

Kevin Lee  |  Local

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

May 22 - As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfalls like viewability and bots.

Mike O'Brien  |  Video

Delta's New Safety Video Stars The Entire Internet

May 21 - The new six-minute safety video seen by Delta Airlines passengers pays tribute to popular memes and YouTube videos, celebrating the video giant's 10th anniversary this month.

Nellie Chan  |  Social Media Smarts

Content is King, But Context is Queen

May 21 - Brands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan.

Mike O'Brien  |  Retail

Amazon Extends One-Hour Prime Delivery to Local Businesses

May 21 - Starting today, New Yorkers with Prime memberships can order groceries, meals and baked goods from select local businesses, cementing Amazon's role in the local delivery space.

Yuyu Chen  |  Video

[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

May 21 - In the first installment of ClickZ's video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy shared his thoughts on how digital is changing brands' marketing...

MARKETING STATS

Yuyu Chen  |  Social Media

Mad Men Drives Coke’s Digital Consumption By 991%

May 18 - The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 991 percent.

OTHER COMMENTARY

Search Engine Watch

"World White Web" Seeks to Diversify Google Image Search

May 27 - A Swedish student hopes her Google Image campaign will lead to more diversity in image searches for body parts, which generally...