View Post Brands Lyft Invites ‘Wildcard’ to AOR Search By Erik Oster on Jun. 4, 2015 - 3:56 PMComment Lyft released a video and accompanying tweet calling on small agencies to be the "wildcard" in its AOR search.
View Post Brands Mondelez Launches Media Review By Erik Oster on Jun. 4, 2015 - 10:49 AMComment Incumbent agencies Dentsu Aegis Media and Starcom MediaVest will compete for more business across multiple snack categories and five regions.
View Post Brands Priceline Launches Creative Review By Erik Oster on Jun. 2, 2015 - 3:29 PMComment The online travel site spent over $136 million in measured media last year.
View Post Brands Norwegian Cruise Line Selects BBDO, OMD By Erik Oster on Jun. 1, 2015 - 10:38 AMComment Norwegian Cruise Lines chose BBDO as its lead creative agency and OMD to handle media buying and planning.
View Post Brands General Mills Launches Media Review By Erik Oster on May. 29, 2015 - 1:20 PMComment This is the Minneapolis-based company's first media review since 2001.
View Post Brands General Mills Adds 72andSunny, Fallon to Roster By Erik Oster on May. 29, 2015 - 10:19 AMComment 72andSunny will lead creative on Totino's, while Fallon is responsible for Old El Paso.
View Post Brands Three Agencies Remain in Lincoln Financial Review By Erik Oster on May. 28, 2015 - 11:59 AMComment Grey, FCB and Kirshenbaum Bond Senecal + Partners will participate in final pitches in July.
View Post Brands Ace Hardware Names OKRP Lead Creative Agency By Erik Oster on May. 28, 2015 - 10:26 AMComment Other finalists in the review included FCB, Escape Pod and Schafer Condon Carter.
View Post Brands PetSmart Drops GSD&M, Takes Marketing In-House By Erik Oster on May. 27, 2015 - 12:51 PMComment The move comes just seven months after PetSmart appointed GSD&M; as its lead agency.
View Post Brands U.S. Navy Names Y&R Lead Agency By Erik Oster on May. 27, 2015 - 10:31 AMComment Incumbent Lowe Campbell Ewald had held the account for 15 years.