Snoop Dogg sues beer-maker Pabst after claiming the firm owes him millions from its 2014 sale
- Rapper was in adverts promoting Pabst's Colt 45 malt beer range 'Blast'
- And reportedly paid around $250,000 for every tenth mention of the brand
- He is now seeking 10% of amount paid for brand as part of 2014 Pabst sale
- Firm was reportedly sold for $700 million - but it's unclear how much of the sale price was for the Colt 45 line of beers
He may adopt a somewhat laid-back approach to the law but when it comes to upholding a contract - Snoop Dogg isn't quite so relaxed.
The US rapper is suing American beer company Pabst, claiming he is owed money from its sale last year.
In 2011 the 43-year old, real name Calvin Broadus Jr, had signed a three-year deal to be the face of Blast, a fruit-flavoured drink that was part of Pabst's Colt 45 malt beer range.
Suing beer company: US rapper Snoop Dogg has filed a lawsuit against US beer company Pabst, claiming he is owed money from its sale last year. He's pictured above in an advert for Pabst's Colt 45 malt beer range Blast
Under the terms of the agreement he was paid around $250,000 and further instalments of $20,000 for every tenth mention of the brand on social media, at concerts or during TV appearances.
But he believed his contract also entitles him to a portion of the sale price should Pabst sell the business before January 2016, as well as royalties on each case of Blast that was sold.
Consequently he is seeking 10 per cent of the net sales price paid to Pabst for its Colt 45 malt beer line, which was included in last year's sale to beer entrepreneur Eugene Kashper and an investment firm.
Pabst wrote in a statement that it had not been contacted by Snoop Dogg or his representatives about the proceeds and cited the company's new management.
Seeking payment: The rapper (pictured during a recent appearance on The Graham Norton Show), real name Calvin Broadus Jr, wants 10 per cent of the net sales price paid to Pabst for its Colt 45 malt beer line
'We are investigating the matter and would be happy to talk to Snoop or his representatives to try to get to the bottom of this,' the statement said.
The lawsuit states Pabst told the rapper that the sale didn't trigger the clause entitling him to sale proceeds.
The deal to sell Pabst to Kashper and San Francisco-based TSG Consumer Partners LLC was finalized in November.
No purchase price was announced, but the lawsuit filed by the rapper's attorney, Alex Weingarten, states Pabst was reportedly sold for $700 million. It is unclear how much of the sale price was for the Colt 45 line of beers.
In addition to Colt 45 and its namesake beer, Pabst Brewing Co. makes Old Milwaukee and Schlitz.
Advert appearance: Snoop was reportedly paid around $250,000 and further instalments of $20,000 for every tenth mention of the brand on social media, at concerts or during TV appearance
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