Those don't look like mom jeans! Mother-of-three Sarah Jessica Parker, 50, slips into skin-tight denim as she stars in new campaign for jean brand Jordache

  • Sarah is fronting the new Jordache Look collection which includes vintage mom jeans, as well as several skinny, straight-leg styles 
  • The former Sex and the City star follows in the footsteps of former Jordache campaign stars Liz Hurley and Heidi Klum
  • Sarah is also fronting a second Jordache collection which is available exclusively at Walmart

By Emma Bussey For Dailymail.com

Published: 17:45 EST, 10 June 2015 | Updated: 19:04 EST, 10 June 2015

Sex And The City star and mother-of-three Sarah Jessica Parker is showing the world that she's still got it as she stars in a stunning new campaign for American vintage jean brand Jordache.

And in a bid to help modernize and re-brand the iconic fashion label, while also paying tribute to the iconic styles that the label is best known for, the 50 year-old New Yorker is pictured in a minimalist setting, wearing just a simple striped top and basic make-up, putting the focus entirely on the selection of skin-tight denim she is modeling. 

As a world-famous style icon, Sarah is undoubtedly the perfect candidate to help Jordache market their vintage brand - which is perhaps best known for its mom jean styles - to a more modern, youthful audience. 

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Delightful denim: Sarah Jessica Parker wows in her new Jordache jean campaign, which features vintage styles created especially for the modern mom, as well as updated styles from the 1970s

Delightful denim: Sarah Jessica Parker wows in her new Jordache jean campaign, which features vintage styles created especially for the modern mom, as well as updated styles from the 1970s

Sheer genius: Sarah models for Jordache at 50 years old and oozes confidence as she models some of their more skin-tight styles

Sheer genius: Sarah models for Jordache at 50 years old and oozes confidence as she models some of their more skin-tight styles

'Denim is part of my everyday life, and I love seeing the new styles and innovation Jordache is bringing to the market,' she said recently. 'I’ve been a fan of Jordache for many years.'

WWD reports that the denim label's new collection is available online and is packed full of 70s and 80s-inspired looks. 

It's also topped off with a number of pricier garments, including one-of-a-kind restyled vintage jeans.

According to the fashion website, Sarah will also be fronting a second Jordache collection, which is available only at Walmart.

Work it: The mother-of-three looks nothing like the average mom as she models a selection of the brand's skinny jeans

Work it: The mother-of-three looks nothing like the average mom as she models a selection of the brand's skinny jeans

She's got it: Sarah is fronting two campaigns for Jordache, including the Jordache Look collection (pictured), which is only available online, and a second Jordache collection which is available at Walmart

She's got it: Sarah is fronting two campaigns for Jordache, including the Jordache Look collection (pictured), which is only available online, and a second Jordache collection which is available at Walmart

Although this could be one of SJP's most unexpected gigs,Jordache may be on to a winner as they pin their hopes on style-savvy Sarah doing whatever it takes to successfully overhaul their image.

Back in the 1970s Jordache was famed for its ultra-slim, skintight designs and found the height of its popularity in the 1980's. 

In today's new era, their vintage style collection consists of high-rise straight leg jeans and also taps into the high-rise mom-jeans. 

Other details include classic back pocket embroidery and four pieced waistbands.

Loving mother: Sarah has three children with husband Matthew Broderick; she is seen here with her five-year-old twin daughters Tabitha and Marion
Loving mother: Sarah has three children with husband Matthew Broderick; she is seen here with her five-year-old twin daughters Tabitha and Marion

Loving mother: Sarah has three children with husband Matthew Broderick; she is seen here with her five-year-old twin daughters Tabitha and Marion

Family ties: Sarah married fellow actor Matthew in 1997. The pair are pictured earlier this month at an event in New York City

Family ties: Sarah married fellow actor Matthew in 1997. The pair are pictured earlier this month at an event in New York City

Jordache president, Liz Berlinger described the brand's newest spokesmodel as 'an iconic celebrity with an iconic brand.' 

June is proving to be a stylishly hectic month for SJP.

Just last week the TV star-turned-designer released her own bridal shoe line, having worked in collaboration with famed shoe label Manolo Blahnik to create the perfect designs.

In fact just like the Jordache denim collection, Sarah's bridal heels also come in shades of blue such as baby blue,a seafoam blue,and a royal blue.

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