Why do guys get all the cool sneakers? Two women launch campaign against Nike to demand men's shoe designs in girls' sizes

By Daily Mail Reporter

Published: 13:21 EST, 25 July 2013 | Updated: 14:18 EST, 25 July 2013

Two frustrated women, tired of not being able to buy well-designed men's clothing and shoes in women's size, are on a mission to change this oversight - and they are starting with Nike.

Emily Hodgson and Emilie Riis, a producer and strategist, respectively, at London ad agency 18 Feet & Rising, have created a campaign that urges Nike to 'please just do it'.

'We are both huge Nike fans and love their men's designs, so that's why we are focusing on Nike,' the pair told Ad Week.

Dynamic duo: Emily Hodgson and Emilie Riis, who work at London ad agency 18 Feet & Rising, have created a campaign that urges Nike to make 'the awesome colorways the boys get, in sizes we can wear too'

Dynamic duo: Emily Hodgson and Emilie Riis, who work at London ad agency 18 Feet & Rising, have created a campaign that urges Nike to make 'the awesome colorways the boys get, in sizes we can wear too'

'We saw a gap in the market and we want cooler trainers in girls' sizes.'

The duo have created Purple Unicorn Planet, a website that features various Nike sneakers which at first glance, appear to be for sale.

But once you click on a favorite pair, a message informs you that Nike doesn't make those shoes in women's sizes.

Getting creative: The duo have created Purple Unicorn Planet, a website that features various Nike sneakers which at first glance, appear to be for sale

Getting creative: The duo have created Purple Unicorn Planet, a website that features various Nike sneakers which at first glance, appear to be for sale

But once you click on a favorite pair, a message informs you that Nike doesn't make those shoes in women's sizes.

Dear Nike: But once you click on a favorite pair, a message informs you that Nike doesn't make those shoes in women's sizes

'Somewhere in Swoosh Central, there's been an oversight,' the pop-up message states. 'Why are all the sneakers for girls so bland? We want the awesome colorways the boys get, in sizes we can wear too.

'Spread our letter, click "share" and #Pleasejustdoit. . . Until Nike can't ignore it'.

The girls haven't heard from Nike yet,' but it's still early days.

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