Are Holly Willoughby's modest outfits to blame for falling ratings? The Voice's viewing figures drop to 5.9m as host covers up her cleavage

By Louise Saunders

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Her ample cleavage has helped coin her the nickname Willough-boob-y.

But it would seem the Holly Willoughby's chest is to blame for The Voice's current ratings slump.

The bubbly blonde, who presents the BBC One talent contest alongside Reggie Yates, covered up on Saturday night's show in a conservative black shirt dress. 

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Willoughbooby! The Voice bosses have seen viewing figures increase when Holly Willoughby flashes her famous cleavage

Willoughbooby! The Voice bosses have seen viewing figures increase when Holly Willoughby flashes her famous cleavage

And the same episode saw viewing figures reach a series low of 5.9 million, suggestive the mother-of-two's outfit choices could have something to do with people turning off at home.

 

However, when Holly, 32, wore a revealing mesh ensemble that showed off her famous cleavage two weeks ago, some 7.5 million viewers tuned in to see the contestants battle it out.

But in a later show, the This Morning presenter covered up once again and ratings dropped to 7.1 million. 

Covering up: When the 32-year-old star covered up on Saturday night's show, ratings slumped to a series low of 5.9 million

Covering up: When the 32-year-old star covered up on Saturday night's show, ratings slumped to a series low of 5.9 million

And according to the Daily Star newspaper, BBC bosses have now called upon the attractive host and her stylists to help her flash more flesh in the hope of pulling in more viewers.

Holly has won herself a loyal army of fans thanks to her showstopping curves, and earlier this year beat off stiff competition from the likes of Beyonce and Scarlett Johansson to be honoured with the title of Best Celebrity Cleavage by Wonderbra.

And the cheeky TV star has previously joked that she doesn't mind the attention surrounding her ample chest at all, and placed the blame on Celebrity Juice host Keith Lemon. 

That's the trick! When Holly wore a revealing mesh ensemble that showed off her famous cleavage two weeks ago, some 7.5 million viewers tuned in to see the contestants battle it out

That's the trick! When Holly wore a revealing mesh ensemble that showed off her famous cleavage two weeks ago, some 7.5 million viewers tuned in to see the contestants battle it out 

How low can you go: The star's sexy outfit choices have proved a hit with viewers in the past
How low can you go: The star's sexy outfit choices have proved a hit with viewers in the past

How low can you go: The star's sexy outfit choices have proved a hit with viewers in the past

She told the Daily Mirror: 'I don’t mind people fixating on my cleavage and I mainly blame Keith Lemon for bringing it into the main arena so people feel the need to talk about it all the time.

'It’s fine – they’re only boobs.'

But in spite of her chest being practically a national treasure, Holly recently joked that she is content with playing 'second fiddle' to her Celebrity Juice co-panellist Kelly Brook's 32E bust.

Working her magic: BBC bosses have now reportedly called upon the attractive host and her stylists to help her flash more flesh in the hope of pulling in more viewers

Working her magic: BBC bosses have now reportedly called upon the attractive host and her stylists to help her flash more flesh in the hope of pulling in more viewers

Asked by Philip Schofield: 'Is there any competition in the bosom-age area?'

To which Holly responded: 'I am more than happy to play second fiddle in the boob area because she is amazing.'

MailOnline has contacted a representative for The Voice for comment.

National treasure: Holly has won herself a loyal army of fans thanks to her showstopping curves

National treasure: Holly has won herself a loyal army of fans thanks to her showstopping curves

The comments below have not been moderated.

she is a rubbish presenter of somethig where it is essential to shout

Click to rate     Rating   2

It's about time she covered herself up. Isn't hubby something big in tv?.....that's why she's in every programme and advert going! Talentless and trashy.

Click to rate     Rating   2

How can the DM report such sexist rubbish? So basically, TV lives or dies by the degree of cleavage reveal by a presenter? Words are beyond me. Aha,e on you DM.

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maybe the voice is just more reality sham crap tv and people are fed up with it

Click to rate     Rating   12

It seems she cant please everyone....moaned at when they are out...and then moaned about when they are covered up..people moaning are just jealous and im sure shes not bothered whilst shes making $$$$

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I think nigel farage woukd do a bettrr job

Click to rate     Rating   7

How she gets all the presenting jobs is shocking, she is so boring and a naff. Reggie Yates could have done this job on his own.

Click to rate     Rating   11

Nat at all . People have seen through her silly simpering .

Click to rate     Rating   12

She is so bland and boring Never watch anyrhing she is involved in.....

Click to rate     Rating   14

Not much of a show if they have to rely on viewing figures which centre around the shows presenter!

Click to rate     Rating   28
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