Are Holly Willoughby's modest outfits to blame for falling ratings? The Voice's viewing figures drop to 5.9m as host covers up her cleavage
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Her ample cleavage has helped coin her the nickname Willough-boob-y.
But it would seem the Holly Willoughby's chest is to blame for The Voice's current ratings slump.
The bubbly blonde, who presents the BBC One talent contest alongside Reggie Yates, covered up on Saturday night's show in a conservative black shirt dress.
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Willoughbooby! The Voice bosses have seen viewing figures increase when Holly Willoughby flashes her famous cleavage
And the same episode saw viewing figures reach a series low of 5.9 million, suggestive the mother-of-two's outfit choices could have something to do with people turning off at home.
However, when Holly, 32, wore a revealing mesh ensemble that showed off her famous cleavage two weeks ago, some 7.5 million viewers tuned in to see the contestants battle it out.
But in a later show, the This Morning presenter covered up once again and ratings dropped to 7.1 million.
Covering up: When the 32-year-old star covered up on Saturday night's show, ratings slumped to a series low of 5.9 million
And according to the Daily Star newspaper, BBC bosses have now called upon the attractive host and her stylists to help her flash more flesh in the hope of pulling in more viewers.
Holly has won herself a loyal army of fans thanks to her showstopping curves, and earlier this year beat off stiff competition from the likes of Beyonce and Scarlett Johansson to be honoured with the title of Best Celebrity Cleavage by Wonderbra.
And the cheeky TV star has previously joked that she doesn't mind the attention surrounding her ample chest at all, and placed the blame on Celebrity Juice host Keith Lemon.
That's the trick! When Holly wore a revealing mesh ensemble that showed off her famous cleavage two weeks ago, some 7.5 million viewers tuned in to see the contestants battle it out
How low can you go: The star's sexy outfit choices have proved a hit with viewers in the past
She told the Daily Mirror: 'I don’t mind people fixating on my cleavage and I mainly blame Keith Lemon for bringing it into the main arena so people feel the need to talk about it all the time.
'It’s fine – they’re only boobs.'
But in spite of her chest being practically a national treasure, Holly recently joked that she is content with playing 'second fiddle' to her Celebrity Juice co-panellist Kelly Brook's 32E bust.
Working her magic: BBC bosses have now reportedly called upon the attractive host and her stylists to help her flash more flesh in the hope of pulling in more viewers
Asked by Philip Schofield: 'Is there any competition in the bosom-age area?'
To which Holly responded: 'I am more than happy to play second fiddle in the boob area because she is amazing.'
MailOnline has contacted a representative for The Voice for comment.
National treasure: Holly has won herself a loyal army of fans thanks to her showstopping curves
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she is a rubbish presenter of somethig where it is essential to shout
- NickO , Rochester, United Kingdom, 29/5/2013 08:01
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