Home Top

Where's an ark when you need one? Apocalyptic scenes in Georgia as lions, bears, wolves and HIPPO are among dozens of animals to escape from zoo during freak flood in Tbilisi
Chaos at Waldorf Astoria hotel wedding reception as woman gets shot in the head and three others are hurt after guest accidentally discharges GUN in his pocket
'Edward Snowden has blood on his hands': U.S. on high alert after Russia and China crack encrypted NSA files to identify American and British spies
NO hard evidence that Cleveland police officer ordered Tamir Rice, 12, to raise his hands before he shot the boy dead, investigators say
Incredible photo shows the moment passengers were forced to escape onto the plane's WING after fumes spread through cabin when it landed
Hello Earth, can you hear me? Comet lander Philae wakes up from 7-month hibernation, says European Space Agency
Migrants take shelter from the elements on the rocks of the Italian shoreline with just an emergency blanket for cover after being refused entry to France
From wild child to mother of six: A young Angelina Jolie wigs out in bizarre, never-before-seen photos as star celebrates her 40th birthday
Pope Francis to call for revolution of hearts and minds to stop climate change and global inequality in letter to world's 1.2billion Catholics
Spice up mojitos with ginger, marinate fruit in vodka and use a JAM JAR to shake drinks: Expert tips for making perfect summer cocktails revealed
Crazed Dallas gunman went on nine-hour rampage after losing custody of his son to his own mother as judge who oversaw case says 'I knew this would happen'
Shocking moment officer fatally shoots man in Louisville who came at him swinging a flag pole
Michael Sam leaves Montreal Alouettes training camp for 'personal reasons', football team says
Katie Couric renews Yahoo contract and lands pay rise at $10m per year
Hope Solo's husband Jerramy Stevans says his wife is being subjected to a 'witch hunt' over suggestions of domestic violence
Beyonce sued for $7 million by former backup singer who claims she stole her hit song XO from him
Who wore it better? Bizarre moment woman realises she's wearing exactly the same outfit as the FLOOR
EXCLUSIVE: Hundreds of fuming United Airlines passengers 'abandoned' in remote Canada barracks for 20 HOURS after 'faulty' Chicago-London flight diverts while crew spend night in 'comfy hotel'
Gruesome scenes as four people including two women are found dead in basement of Ohio family home after botched robbery
B.B. King daughters accuse the blues legend's manager of stealing OVER $1 million
'The ultimate doomsday escape': California entrepreneur builds $1billion bunker for millionaires in German village in event of an apocalypse - and where survivors can live a year without leaving
Six-year-old girl held for three days by police at French airport after they mistakenly believed she was traveling with a fake passport
Fearful riders forced to evacuate Coney Island Cyclone for the SECOND time this season after it screeches to a halt at top (but the ride is running again already)
It's called a 'ring finger' for a reason! Sweden's Prince Carl Philip fails to perform at the crucial moment... but moments later enjoys his first married kiss with tattooed bikini model Sofia Hellqvist

Don't fear the fitting room! Target says there's a swimsuit for everyone - and proves it by using four 'real' girls to model its summer swimwear collection

Published: 10:59 EST, 12 June 2015 | Updated: 13:11 EST, 12 June 2015

102

View
comments

Swimsuit shopping can be a nightmare for many women, but Target's new ads aim to show shoppers that there's a flattering fit for every figure.

The Target Loves Every Body campaign stars four 'real' women - who are bloggers, not models - wearing the season's bikinis and one-piece suits.

Besides flaunting their assets in a series of images, the women also star in a video alongside Marie Claire editor Zanna Roberts Rossi.

Real girls get into swimwear to model Target's summer collection

Swimsuit season: Bloggers Sarah Boyd (left), Nikki Minton (second from left), Chantè Burkett (second from right) and Nashelly Messina (right) star in Target's new campaign with Zanna Roberts Rossi (center)

While these ladies may not be famous for walking the runway, they all certainly know a thing or two about style.

Each 'real' girl is the face of a popular fashion blog: Nashelly Messina writes Fabulatina, Nikki Minton runs My Style Diaries, Sarah Boyd blogs for Simply Stylist, and Chantè Burkett is the creator of Everything Curvy and Chic.

'We know there is no "one suit fits all" and wanted to help women feel confident this summer and empowered to try different styles, no matter their size or shape,' a spokesperson for Target told BuzzFeed.

Flaunting figures: The campaign aims to show women that there is a perfect swimsuit for every body type

Always bikini ready: Nikki (pictured) said the campaign will open people's eyes to 'the fact that everyone has their fit struggles and triumphs'

Making the most of one's assets: In a video released by Target, editor Zanna also offers tips for disguising and highlighting different features

The fashion-forward foursome also shared their experiences posing for a national campaign.

'I think it’s great to celebrate girls (and guys!) of all body types,' said Nikki from My Style Diaries. 'I certainly don’t have a "model body", but I think the campaign can open our eyes to the fact that everyone has their fit struggles and triumphs.'

Chantè of Everything Curvy and Chic added: 'Being the only plus-size girl in this swimsuit campaign really challenged my confidence. And to be honest, I never felt more confident in my life.'

In the video, Zanna from Marie Claire asks each of the women about their favorite - and least favorite - body parts. Their answers vary - whereas Nikki's long torso is the feature she most likes to show off, Chantè and Nashelly don't love their tummies. Sarah and Nikki both name their busts as their 'challenging area', but Sarah's issue is that her breasts are small, while Nikki's is that hers are big.

Evolving image: In the past, Target has come under fire for its handling of plus-size clothing

Mix and mesh this summer in a Target swimsuit

$39.99

Target Mesh Inset Microgoddess Swimsuit

Buy here!

Buy now

If you're anything like us, swimwear shopping is a stressful experience. Itsy bitsy bikinis made for manikins. But luckily lately brands have been waking up to the fact we aren't all size zeros.

Take Target. They've now introduced a new swim range that caters and compliments a whole range of shapes and figures. We love all the pieces in the collection but this sheer all-in-one bathing suit is a total must have.

It's figure flattering and forgiving but with all those cut outs and mesh panels, it's super sexy too. And at just $39.99, it's also really light on the purse. Click right to get yours now- before they sell out!

Don't mind splashing a bit more cash? Check out our edit below too before throwing on your favorite kaftan for a glamorous poolside finish.

* PRICES MAY NOT BE AS ADVERTISED

...NOW GET ONE LIKE IT

... AND WHY NOT GET THE LOOK? Sponsored by

Oh Brows, Behave
with duo-shade Natural Brow Powders, available exclusively at European Wax Center.

Achieve Browfection
Let the experts at European Wax Center transform your brows.
$18+ Book now

Regular girls: Zanna (second from right) asks each of the bloggers which body parts they love, and which they consider problem areas

Zanna also runs down the best swimsuit features for each, offering tips for minimizing a tummy, supporting a big bust, and adding the illusion of curves.

'It's hard to make sense of all the endless swimwear options out there,' she says. 'And narrowing them down to the picks to fit and flatter your frame will make all the difference.

Though the new campaign spotlights and celebrates women of different sizes, Target has earned criticism in the past for offering limited availability of plus-sizes in its diffusion lines, as well as changing the color of a dress from 'heather grey' to 'manatee grey' for its plus-size options.

In February, the company also introduced a plus-size brand called Ava & Viv, which runs in size from 14 to 26 and X to 4X.