Get ready for some pricey face creams! Gwyneth Paltrow set to launch her own skincare line exclusively on her lifestyle website, Goop
Fans hoping to get skin that glows like Gwyneth Paltrow's - without switching to her kale-heavy diet - may soon have a shortcut.
The actress and creative force behind the lifestyle website Goop is working on launching her first-ever skincare line, which will be available exclusively on the site in January of 2016. She and the company's CEO, Lisa Gersh, are confident that Goop-branded beauty will be a success.
'People like to shop on Goop because it's an incredibly curated experience,' Ms. Gersh said at this week's Fashion Tech Forum in New York City, according to Racked.
Bringing her best beauty game: Gwyneth Paltrow (pictured) will be launching her own skincare line on her website, Goop, in January
Gwyneth has plenty of experience selling exclusive products on her site, including cosmetics from other beauty brands. However, this will be the first time the Goop name will appear alone on the product packaging.
Current exclusives include Jin Soon x Goop nail polish, which sells for $48 for a three-piece set, and a Restorsea x Goop moisturizing travel kit, which sells for $299 - leading many to believe that Gwyn's own products could cost a small fortune.
While the 'curated experience' certainly contributes to an air of prestige, Gwyneth and Goop have come under fire in the past for some of the outrageously-priced items featured on the site.
Get your Goop on: The actress has offered exclusive products on her site in the past - she is currently selling nail polish and moisturizers - but this will be the first time Goop will be creating its own beauty products
Only the good stuff: CEO Lisa Gersh (left) people like to shop on Gwyneth's website because it is an 'incredibly curated experience'
However, a $299 moisturizing kit could actually be considered a bargain by the star herself, who is used to dropping major cash to look amazing.
Late last year, it emerged that Gwyneth's personal beauty regimen costs approximately $21,000 a month. She reportedly regularly gets in some pricey pampering, including New Age Reiki sessions and Thermage treatments.
Still, the mom of Apple, 11, and Moses, nine, insists she's not so different from her readers: 'I am incredibly close to the common woman, in that I am a woman and I'm a mother.'
Making more money: The announcement that Goop will be launching the line came months after the company's financial struggles were revealed
While selling her own skincare line seems like a natural fit for the blonde beauty, the decision to focus more on Goop's e-commerce element comes several months after news broke that the company is struggling financially.
As of October of last year, Gwyneth's vanity project was facing $1,626,295 in debt.
Not that the Iron Man 3 actress is having personal money troubles. Upon the announcement of her split from Chris Martin last year, E! Online estimated that she was worth $140 million.
- Gwyneth's Goop Is Launching Its Own Skincare Line - Racked
- Gwyneth Paltrow's £616 shot glass: Is her latest Goop collaboration the most ridiculous yet? | Daily Mail Online
- The real secret of Gwyneth Paltrow's beauty regime | Daily Mail Online
- Gwyneth Paltrow: "I'm close to the common woman" - Video - Luxury
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