Companies celebrate landmark U.S. Supreme Court ruling to legalize same-sex marriage with a flurry of tweets and new products
- Some sent tweets of support, others did snazzy marketing gimmicks
- Ben and Jerry's renamed chocolate chip cookie dough to 'I Dough, I Dough'
- Google changed its logo on its New York building to show rainbow colors
- The Maytag Man's official Twitter account displayed two Maytag men
Companies have thrown their support behind the Supreme Court's decision to legalize same-sex marriage nationwide by announcing a host of commemorative products and gimmicks.
Several businesses marked the landmark decision to allow gay marriage in all 50 states across America with tweets of support, snazzy marketing gimmicks and new products.
Among the most creative ideas was Ben and Jerry's ice cream, which announced it would temporarily rename its chocolate chip cookie dough to 'I Dough, I Dough.'
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Renamed: Ben and Jerry's Chocolate Chip Cookie Dough has been renamed to I Dough, I Dough in participating Scoop Shops
Commemorate: Google changed its logo on its building in the Chelsea neighborhood of Manhattan to one that featured a rainbow flag.
Facebook: The profile page of Mark Zukerberg, CEO of Facebook, was covered in bright colors
The ice cream flavor will be available in a commemorative pint sleeve at participate ice cream shops for a limited time.
Another high profile firm - Google - changed the logo on its building in the Chelsea neighborhood of Manhattan to one that featured a rainbow flag.
The company's office is the second-largest after the company's headquarters in Mountain View.
Meanwhile, Facebook commemorated the big day by allowing its social media users to put a rainbow overlay on their profile picture by clicking on a link, according to ABC News.
CEO Mark Zukerberg led the way by changing his profile page to one that featured the bright colors.
Passengers who used car-service Uber took screen shots of the moving icons of vehicles in the app as they had rainbow flags trailing behind them.
Uber: After the Supreme Court's announcement, users of the car service Uber noticed that the moving icons of vehicles in the app had rainbow flags trailing behind them
Twitter: The Maytag Man's official Twitter account displayed two Maytag men as matching washer and dryer appliances
American Airlines tweeted an image of a plane's television screens decked out in the colors of the rainbow.
Twitter users like Airbnb used the hashtag '#LoveWins' and tweeted 'Dear Supreme Court, We hope it's not too soon to ask, but will you marry us? Love Airbnb
The Maytag Man's official Twitter account displayed two Maytag men as matching washer and dryer appliances.
The slogan 'perfect together' was splashed across the image. And the tweet read: 'Here's to finding the one who completes you. #SCOTUSMarriage.'
American Airlines tweeted an image of a plane's television screens decked out in the colors of the rainbow.
It tweeted the message: 'We're on board. Diversity strengthens us all & today we celebrate #Marriage equality & the landmark #SCOTUSMarriage decision.
Twitter users like Airbnb used the hashtag '#LoveWins' and tweeted 'Dear Supreme Court, We hope it's not too soon to ask, but will you marry us? Love Airbnb
Hoards of official Twitter accounts including American Airlines, The White House and Hillary Clinton changed their profile images to include rainbow colors.
Snapchat users were offered two filters with rainbow themes to celebrate the historic ruling.
Twitter accounts: Hoards of official Twitter accounts including American Airlines, The White House and Hillary Clinton changed their profile images to include rainbows
Social media: Snapchat users were offered two filters with rainbow themes to celebrate the historic ruling
The Supreme Court ruled on Friday that the U.S. Constitution provides same-sex couples the right to marry, handing a historic triumph to the American gay rights movement.
The court ruled 5-4 that the Constitution's guarantees of due process and equal protection under the law mean that states cannot ban same-sex marriages.
With the landmark ruling, gay marriage becomes legal in all 50 states.
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