Meet Madeline Rae Mason the model turned social media star with neon hair

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Madeline Rae Mason spends time behind and in front of the camera
She turned to modelling to challenge beauty and image expectations
The 25-year-old changes her hair colour depending on how she feels
She plans to keep dying it until it breaks off, then she'll cut it and re-grow it
The Sydney model's clothes are mainly black, allowing her hair to pop

By Laura House For Daily Mail Australia

Published: 19:19 EST, 8 July 2015 | Updated: 21:11 EST, 8 July 2015

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Some women can spend weeks agonising over whether to add a few subtle highlights to their hair.

Not Madeline Rae Mason.

The Sydney-based model and photographer has become a social media sensation thanks to her ever-changing hairstyle.

Ms Mason, 25, chops and changes her hair colour to bright, eye-catching hues every few months according to her mood and more recently, the weather.

‘I’ve been dying my hair since I was 14,' she told Daily Mail Australia. 'I started with red and black and I’ve now been every colour of the rainbow, except for orange - I haven't got around to that yet.'

Rainbow hair: Madeline Rae Mason, 25, has been dying her hair since she was 14 changes it constantly

Reflection of mood: Dyed her hair yellow after waking up in winter and deciding to brighten up the day

'I just do all the colour with my hair': Ms Mason's rock 'n' roll wardrobe is mainly black and grey

‘I started getting more of a following on my Tumblr when my hair was blue and after one of my photos went viral it just grew from there.’

Ms Mason, who describes her style a mix of ‘rock 'n' roll’ and ‘punk’, let’s her hair do most of the talking when it comes to her fashion.

‘I’m always just in jeans and T-shirts and boots and everything I own is basically black or some shade of grey so I just do all the colour with my hair,’ Ms Mason said.

‘When I dyed my hair pink I got a lot of attention and everyone was wanting to shoot me in all these pretty dresses and all these floral things and I’m just really not that kind of girl… I don’t actually own a single dress.’

Social media star: Ms Mason's attitude and edgy style has earned her almost 17,000 Instagram followers

Fading out: Her striking violet hue has also been a lighter lilac shade

'I'm not your standard stereotypical model': Ms Mason is proud of who she is and won't change for anyone

Ms Mason is using her growing social media platform and popularity as a model to break down industry expectations of beauty and style and steers clear of diets and intense exercise.

‘I’m not your standard, stereotypical model, my body shape is pretty much flat up and down like a scrawny scarecrow.

'I’ve got long skinny arms and I don’t have a butt to save my life... I’ve never had a problem with that and I think that’s perfectly fine,’ Ms Mason said.

Never planned: Ms Mason changes her hair spontaneously and only decides on the day she does her roots

Popular pink: Ms Mason was asked to do a shoots in dresses when she had pink hair, but doesn't own one

Aquamarine: ‘I think it’s pretty crazy because people don’t really know how insane I am,' says Madeline

‘A lot of the girls I work with are some of the most gorgeous and stunning girls you’ve ever met and they’ve all got their curves and butts and I don’t… I just try and prove a point in that you don’t need to have that.’

With almost 17,000 followers on Instagram, Ms Mason is still wrapping her head around her growing fame.

‘I think it’s pretty crazy because people don’t really know how insane I am,’ Ms Mason said.

‘I’m a bit out there but I love that people find something about me that they like…I just never really expected anyone to.’

'I love that people find something about me that they like': Ms Mason is still amazed at her number of fans

'I love candid photography: Ms Mason loves natural shoots where she or her subject can 'go nuts'

Ms Mason, whose main source of income is photography, brings her individuality to shoots whether she is behind or in front of the lens.

‘I love candid photography and just getting anyone that’s a bit crazy in my studio and I love just going nuts and capturing moments,’ Ms Mason said.

‘It’s the same with modelling…my favourite shoots are when I can just be me and go crazy and rather being told to just stand still and hold a pose I love being able to bring me into it because I can’t be anyone but me.’

'I can’t be anyone but me': 'My favourite shoots are when I can just be me and go crazy,' she says

'I can't be anyone but me': Ms Mason plans to keep dying her hair and plans on re-visiting the blue very soon

Ms Mason plans to keep on changing the colour of her hair until it can’t handle any more, when she will cut it off and grow it back.

‘I did the yellow recently and the only reason I went yellow is because I woke up one morning after fading out the green and it was the middle of winter and it was dark and it was depressing I thought “hey why not, I’m going to dye my hair bright freaking yellow”,’ Ms Mason said.

‘I’d really love to re-visit the blue, it was always my favourite…I originally dyed it blue because I’d never seen anyone really rock blue hair, everyone always said it looked bad so I did it to prove them wrong.’

Photography by www.jasondudaphotography.com, petersteelephotography.com.au and www.juliatrotti.com